Marketing
The brand colour for NovoThirteen/Tretten?
What is: Orange
Popular phrase that means exploring ideas that are creative and unusual and that are not limited or controlled by rules or tradition
What is: "Thinking outside the box"
The most common primary endpoint in a Haemophilia trial
What is: mean ABR
Disease that co-founder Dr. Marie Krogh suffered from
What is: Type 2 Diabetes
The jingle for the launch of Ozempic
What is: Oh, oh, oh Ozempic!
Word describing the potential forgone profit from a missed opportunity—the result of choosing one alternative over another.
What is: "Opportunity Cost"
The gate that needs to be passed in order to enter Phase 3
What is: G3
First employee in Novo Nordisk who won the Nobel prize in physiology
Who is: August Krogh, (1920)
The launch jingle for Sogroya
What is: "Go Go Go Sogroya!"
Phrase used to describe the most easily achieved of a set of tasks, measures, goals, etc
What is: "Low hanging fruit"
How many years did it take to develop Alhemo from FHD to launch?
What is: 14 years (FHD 2010)
First company to commercialise insulin in 1923
What is: Eli Lilly
The primary brand colour for Mim8
What is: champion blue
This phrase is great when a topic comes up that members in a meeting will feel more comfortable talking about outside the meeting
What is :"Let’s take it off-line"
What is most often required, if changes are made to the studied formulation after launch
What is: A Bioequivalence trial
The competing company founded by the Petersen brothers in 1924 after a dispute with Hagedorn at Nordisk Insulinlaboratorium.
What is: Novo Terapeutisk Laboratorium
Taking a high level overview of something and digging into the detail behind it
What is: "Double-clicking"
The endpoints to describe what the body does to the drug and often a primary endpoint in clinical pharmacology trials
What is: Pharmacokinetic endpoints
1936, Hagedorn and his colleague Norman Jensen discovered that the effect of insulin could be prolonged by adding to it a protein called ...?
What is: protamine