Ellen
Ellen's kids names
Harper & Rowan
The old & new UI name
Solimar & Kokai
Move Tier...
1s to North Star best-in-class, systematize 2s/3s
Move the way you want.
Fair Dinkum
Ellen's job prior to TTD
Starcom
The year TTD was founded
2009
Evolve other...
Measurement
Rewards reimagined.
Marriott Bonvoy
Servo
Gas station/bodega
The profession Ellen considered in college
Contract lawyer
The year TTD IPO'd
2016
Always...
-on free measurement
Belong anywhere.
Airbnb
Bogan
An uncultured or unsophisticated person
Ellen's favorite seat on an airplane
Middle seat
The 6 TTD values
Vision, grit, agility, generosity, openness and full-hearted
White-labeled...
retail Data Alliance offering
Save money. Live better.
Walmart
Smoko
A break from work/morning tea
Ellen's 2025 phrase of the year
Live well in your places
The first TTD integration
BlueKai
Select New Business Big Fish:...
Land Pet, Electronics and Beauty
Don't live life without it.
AMEX
Ankle biter
Child