Propaganda Techniques
A Pacekeeper pick up truck is climbing a dirt road in the desert. "Pacekeeper," says the announcer. "The perfect vehicle to drive you into a new century."
Buy your next suit a West's Tall Men's Store, and you'll be walking tall.
Glittering Generalities
Is this a list or time order:
To-do list
1. make a grocery list
2. go to the grocery store
3. come home and put groceries away
4. start a load of laundry
list of items.
The foolish defendant waived his right to an attorney and instead spoke for himself in court.
gave up
Is he a good doctor, or did he get his medical degree overseas?
Young people must choose between a career that will help their fellow human beings and one that will earn them a decent living.
Either-or
The Middle Ages was the worst time to be alive; for example, in the mid-fourteenth century, bubonic plague killed millions of people.
Fact + Opinion
A man in painter’s overalls is dipping his brush into a can of Olsen Paint. “Most of the week I’m president of Olsen Paint,” he says. “On Saturdays, I’m a housepainter myself. So I know what people look for in quality house paint.”
“I shop for my family’s wardrobe at Wilson’s Department Store. I want good values, not necessarily designer labels,” says Anna Hendericks, bank clerk and homemaker.
Plain Folks
Major supporting details are more ________________than main ideas.
specific
Common redundant phrases include "cooperate together" (instead of simple "cooperate") and "postponed until later" (instead of "postponed").
repetitive
Congressman Nagel’s policy on welfare is nonsense.
What do you expect from a man known to have cheated on his wife?
Personal Attack
Bram Stroker’s Dracula begins with the story of Jonathan Harker, a English lawyer hired by Count Dracula.
Fact
The U.S. Heritage Committee has selected Bubble-O as the official soft drink of the Heritage Celebration to be held in the nation’s capital this summer. Bubble-O: an important part of your heritage.
A beautiful, young model lies on blue satin sheets in an ad for skin care product containing cocoa butter.
Transfer
My son is failing Algebra. Evidently his teacher, Mr. Williamson, isn’t doing a good job.
A month after the president took office, the stock market went into a tailspin. I don’t think he knows the first thing about managing the economy.
false cause
Even when textbooks are standardized throughout a school system, methods of teaching with them may be greatly varied.
made the same
Back in my day, private-school teachers were allowed to give students who misbehaved a good smack with a ruler, so I don’t see why teachers today can’t do the same.
Children are like flowers you only have to feed them and let them have plenty of sunshine, and they’ll grow up hardy and beautiful.
False Comparison
Due to its stunning location and magnificent architecture, San Francisco is the most beautiful city in America.
Opinion
After six terms, the incumbent, Representative Lou Snark, is part of the pampered Washington crowd, out of touch with the people who elected him. Vote for Loretta Bloom!
Unlike some other brands of dog food which contain artificial “fillers,” Hearty Dog contains wholesome, all-natural ingredients.
Name Calling
TRUE or FALSE? Supporting details can be reasons, examples, facts, or other specific information.
true
Toddlers are naturally inquisitive. Because they are so interested in their surroundings, they are eager to explore everything.
curious
People should not wear fur coats because it’s the wrong thing to do.
Football is fun to watch because it’s such an enjoyable game.
Circular reasoning
From that point on, the reader will find it impossible to stop reading what is clearly the most enjoyable scary horror story of all time.
Opinion
The inventor of an artificial heart encourages people at risk of heart disease to try a drug which lowers cholesterol.
“I get each day off to a roaring start with Zip breakfast cereal,” says champion stock car racer Miles Leonard.
Testimonial
What is the pattern of organization for these sentences?
In addition, check the puppy's personality by watching how it plays with other puppies.
There are some important points to keep in mind when choosing a puppy.
Last, since curiosity is a sign of intelligence, clap your hands to see if the puppy is curious and interested.
For one thing, look for a sign of good health, including clear, bright eyes and firm, pink gums.
time order
Every habitat in the world, from volcano tops to icebergs, can support some sort of life.
environment
My neighbor Fred didn’t support our invasion of Chuckie Cheese. He obviously doesn’t care if we have pizza ever again.
A local association wants to establish a halfway house for former mental patients in our neighborhood. But the neighbors oppose the idea; they say they don’t want dangerous people wandering around the streets.
Straw Man
Through transplants, more than two thousand people each year receive a heart that once belonged to someone else.
Fact