CRM & Automation
This Sierra CRM feature automatically sends buyers a notification when a new listing matches their saved search criteria.
What is an E-Alert?
This type of Sierra website page is designed to target a specific neighborhood or city, paired with saved search widgets and optimized for SEO.
What is a Community Page?
IntelliSearch allows agents to use this type of search input — like 'open concept kitchen' or 'bonus room' — instead of standard MLS checkboxes.
What are natural language keywords?
In Sierra, this communication tool is best used for light-touch, long-term follow-up with sphere contacts and past clients — think newsletters or evergreen emails — rather than high-intent active buyers.
What is a Drip Campaign?
Under the NAR settlement, buyer's agents must now have this document signed before showing homes, fundamentally changing how buyer representation is initiated.
What is a Buyer Representation Agreement?
This type of Action Plan includes a mix of automated communications AND manual tasks like calls and reminders.
What is a Traditional Action Plan?
Sierra's Global Site Settings include a recommended registration trigger for PPC traffic that forces visitors to register immediately, with this many listing views allowed before the prompt.
What is 0 views (required immediately)?
A long-form, SEO-optimized community page targeting a specific buyer-intent keyword — like 'Homes with In-Ground Pools in Atlanta' — is called this in Sierra's content strategy framework.
What is a Pillar Page?
In Sierra, these dynamic data variables — like a lead's first name or assigned agent's phone number — are inserted into Action Plans and Drip Campaigns to make automated outreach feel personalized.
What are Merge Fields?
In real estate, this term describes a transaction where the listing agent also represents the buyer on the same property.
What is dual agency?
This lead routing distribution type offers each eligible agent a set time window (between 5 min and 1 hr) to accept a lead before it passes to the next agent.
What is Claim with Timeout?
This Sierra website feature saves partial form submissions — like a homeowner's address — even when they don't complete the full valuation form.
What is Partial Seller Lead Capture?
Sierra's manifesto distinguishes SEO from AEO by saying SEO aims for the 'best page' while AEO aims for this.
What is the 'best answer'?
This type of Action Plan runs entirely on auto-sent activities — emails, texts, and on-site messages — with no manual tasks required from the agent.
What is a Fully Automated Action Plan (FAAP)?
This follow-up principle — widely cited in real estate sales — states that the probability of qualifying an inbound lead drops dramatically after the first 5 minutes of inquiry.
What is Speed to Lead?
This if-this-then-that logic can automatically stop one action plan and start another when a lead's status changes — for example, moving a lead to 'Nurture.'
What is an Automation?
DAILY DOUBLE: This Sierra SEO feature uses variables like {city} or {price} to auto-generate dynamic, localized content on listing detail pages, turning MLS data into SEO assets.
What is Property Listing Detail SEO?
IntelliSearch breaks free from traditional MLS limitations through this specific capability that lets agents surface any property where the feature appears anywhere in the listing description.
What is the Keyword Capability?
Sierra's Help Center describes this communication tool as the only one that targets seller leads specifically, notifying them of changes to comparable listings in their area to maintain top-of-mind awareness without manual agent effort.
What are Market Updates?
In a real estate CRM context, these automated updates are sent to seller leads when comparable active, pending, or sold listings change in their area — keeping the agent top-of-mind without manual outreach.
What are Market Updates?
This Sierra CRM feature keeps agents' personal cell phone numbers private, automatically logs all calls with timestamps, and enables mass texts and voicemail drops.
What is the Sierra Dialer?
This on-site SEO practice — connecting listing detail pages to community content pages — as a way to enhance the user journey AND signal topical authority to search engines.
What is Cross-Linking?
This upcoming Sierra feature, combined with a new content creation workflow, is designed to address the 'cold start problem' by generating initial content drafts for agents building hyper-niche pages.
What is the new Content Editor with AI-Assist?
This Sierra feature gives agents precise control over their nurture cadence by preventing automated communications from sending during specific date ranges — such as holidays or local events — to avoid poorly timed outreach.
What are Blackout Dates?
This real estate investment strategy involves purchasing properties requiring renovation to force appreciation before resale — and Sierra agents can target these buyers using IntelliSearch keywords like 'fixer upper.'
What is fix-and-flip (or value-add investing)?