What you talkin' about Willis?
What does ROI stand for AND what is it?
Return on Investment
Refers to the return on their own investments, such as marketing or lead generation tools
Agents calculate this by comparing their total income generated from a specific tool or strategy against the cost of that tool or strategy to determine its financial effectiveness
What is the name of our CEO?
James Becker
The total number of homes or sales volume an agent does in a year
Annual Production
What is a showing?
A scheduled, private appointment for potential buyers to tour a property in person with their agent, allowing them to assess the home's layout, condition, and overall feel to see if it matches their wants/needs
What is a lead AND does Fusion do lead gen?
A person that has shown interest in buying, selling, leasing, or investing in property and has provided contact information, making them a potential client for a real estate agent or broker (typically bought from places like Zillow and Homes.com)
NO WE DO NOT BELIEVE IN LEAD GEN
What does MLS stand for AND what is it?
Multiple Listing Service
It serves as a central platform where agents list properties, share information, and collaborate to help buyers find homes and sellers sell their homes more effectively by providing broad exposure
How many years have we been in the Real Estate industry?
12 years
It typically refers to a larger business with significant resources that invests in smaller businesses and provides those resources to grow the smaller business much, much larger
Business Incubator
What is a listing?
A property that is actively advertised by an agent for sale or lease on the MLS
A listing includes key details about the home; such as its location, features, and asking price, and is marketed to attract potential buyers or tenants
What is a referral AND does Fusion believe in utilizing referrals?
When an agent, past client, friend, or family member recommends a client to a licensed agent to provide service to them for buying or selling a house
YES FGP believes in referrals, this comes from tapping into the agents SOIWhat does SOI stand for AND what is it?
Sphere of Influence
An agent’s warm market of friends, family, past clients, and people they know who can generate referrals
How many partners do we currently have? (Give a range)
900 partners
This word means using tools, systems, or people to multiply output without multiplying effort.
Leverage
What is an offer?
A formal, written proposal from a buyer to a seller to purchase a property under specific terms, including the price, closing date, and contingencies like financing or inspections
(1st formal step in a real estate transaction--initiates a negotiation process--the seller can accept, reject, or counter the offer until a binding purchase agreement is reached)
What are interest rates referring to in the RE industry?
The % of the total loan amount a borrower is charged for borrowing money to finance a home; With such a massive purchase buyers want the lowest rates possible to save money long term
(Rates are dropping now)
What does GCI stand for AND what is it?
Gross Commission Income
The total commission an agent or broker earns from a property transaction before any expenses, fees, or splits with other agents or the brokerage firm are taken out
(The income an agent bring HOME before splits and fees)
What state was James a Real Estate agent in AND what brokerage was he a part of?
California
EXP Realty
An educational event hosted by professionals or organizations to provide information on real estate topics, such as buying, selling, or investing, to a targeted audience. These can be held in-person or virtually, serving as platforms for client acquisition, networking, and establishing expertise within the community
Real Estate Seminars
(Ex: Tom Ferry, Brian Buffini, Mike Ferry)
What is an open house?
An event where a property for sale is opened to the public for informal tours to attract potential buyers without requiring an appointment.
The seller's agent hosts the event to expose the home to a large number of people, generate interest, and secure potential buyers who can then schedule private viewings or make an offer
What are some of the business development activites that Tom Ferry and Brian Buffini teach about that Fusion helps agents implement?
Marketing and media ideas, systems and processes, playbook, coaching, advertising, branding, operational execution, business management, team building, and customer service ideas to create raving fans and how to create more and more referrals
What does NAR stand for AND what is it?
National Association of Realtors
An association for real estate professionals that promotes ethical conduct and provides resources, education, and lobbying for its members
(All realtors are licensed real estate agents, but not all real estate agents are members of NAR)
Where are Fusion Growth Partners' PHYSICAL headquarters located?
Stuart, FL
The company an agent “hangs their license” under
Brokerage
(Ex: EXP, Compass, Southebys International)
What is a closing?
Also called a settlement. The final step in a real estate transaction where the property ownership officially transfers from the seller to the buyer.
Legal documents are signed, the buyer provides the necessary funds, and the seller provides the deed to the property. The buyer becomes the new legal owner of the home.
What exactly does Fusion Growth Partners do?
WHEN we find someone that we want to invest in, we build all of the systems and processes, provide a small army of professionals who then execute just about every sound business development activity with consistency day in and day out, month in and month out – without fail, specifically for that agent’s business. We execute just about every system that has been proven to generate the best results. AND We also cashflow it....We invest a ton of OUR resources at OUR EXPENSE, directly into an individual real estate agent’s business