Social Media
Brand Refresh
Miscellaneous
Anatomy of a Nonprofit Brand
Core Values
100

What are two social media weaknesses?

Brand Awareness

Engagment

100

What is Friendly, welcoming and warm related to the rebrand?

Voice

100

What does ACEs stand for?

Adverse Childhood Experiences

100

What part of the nonprofit brand determines where we are aiming and how we will get there?

Organizational Strategy

100

Name one of our core values.

Can do attitude

Human potential

Teamwork

Open to change

Humbly confident

200

How many content pillars does UWGSC have?

Four

200

What is uplifting and empowering - Voice, Tone or Language?

Tone

200

How many children in Stark County live in poverty?

1 in 5

200

What part of the nonprofit brand - what we say and how we say it?

Messages

200

What is the ONE core value that is necessary to be employed by UWGSC?

Human Potential

300

What are the UWGSC content pillars?

Education

Community

Inspiration

Promotion

300

What is the new tagline that will be used in 2024?

When I Grow Up Starts Today.

300

What 3 social media platforms are we most active on?

Instagram

Facebook

LinkedIn

300

What part of the nonprofit brand - Audiences' relationship is reinforced?

Interactions

300

A core value that demonstrates working together.

Teamwork

400

What is the rule of our content mix?

80/20

400

What is main focus of our streamlined funding strategies?

Families with children ages 0-8 living in poverty.
400

What is the rule of our social media 80/20 content mix?

80% to engage

20% to promote

400

Brand experiences are delivered through what?

Communication Tools

400

A core value that might be on a positive customer service checklist.

Can do attitude

500

What social media platform did we rebrand with a makeover?

Instagram

500

What is the name of the school we work with in the Shorb Neighborhood?

Gibbs Elementary School

500

As an employee, how can you engage with one of our posts?

Sharing

Commenting

Liking

500

What is visual storytelling related to nonprofit brands?

Communicating the mission and values
500

If a staff member is excited because things are different, they are demonstrating what core value?

Open to change

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