Apply Warming
How many days does it take for the entirety of the initial Apply campaign volume to enter?
16 days
What are the names of the two different audience "tracks" used in our Apply Warming?
Enhanced and Core
What is the recommended turnaround time for partner creative approvals in ADO?
ASAP (Within days)
What does "fallout" mean?
Names purchased but not contacted
Which partner audience is being limited to core markets due to historically low engagement?
Previously Purchased non-responders (PRE)
What is NextGrad's primary marketing channel?
Digital Billboards in High Schools
Which new platforms are included in ADO?
TikTok, YouTube, Spotify, LinkedIn, Connected TV
What is the normal fallout range for initial campaign launches?
30-35%
Which audience is prioritized in the Apply launch audience stratification?
Inquiry Pool
How many high schools are current NextGrad partners?
About 450 schools
Which platform is considered the most resource-intensive in ADO?
Connected TV
Where can you seep breakdowns of fallout by audience/market/segment?
Partner Portal
What proprietary strategy was implemented in 2026 Apply campaigns to ensure deliverability?
Domain warming strategy / Deliverability Defense
What metric is available for NextGrad campaign reporting?
Impressions
What is the monthly spend required for 2 CTV ads?
$10k per month
Who do you reach out to with questions/if audiences or fallout looks off in the Partner Portal?
Mallory Rose
During which weeks should SL/AM move to activate campaign optimization if partners have a 10% or more app deficit?
Mid-September to Mid-November
What new defense tool will be used if a partner's deliverability remains poor for 2+ weeks?
Deliverability Defense Agent
When do we hope to have CTV and YouTube ads live?
Late September/Early October
Which report shows details such as invalid emails or already-contacted students?
Expanded Fallout Report