When would a company air a commercial for a new basketball shoe?
during a basketball game
What appeal does this slogan use?
Emotional
Who is the Target Market of a Mercedes-Benz?
Upper class,
What appeal/technique does North Face use?
Trust - Image appeal, popularity, scientific evidence
Who's slogan is "the beauty of all wheel drive"
Subaru
On what channel would an Under-Armor commercial come on?
ESPN, NFL, any sports channel, or outdoor channel
What appeal/technique does Pandora use?
Scientific evidence, band wagon, have a great time
What appeal/technique does Forever 21 use?
Emotional Maturity
What is the Nike logo?
The Swoosh or check mark
What appeal does TikTok use?
Independence...
What technique does Chick-Fil-A use?
Health+ Emotional Appeal
What appeal does Nike use in this ad?
Emotional - Heroism
What technique does Lexus use?
Image appeal, have a great time, scientific evidence
What technique does Gatorade use?
Image appeal - reputation + power and strength.