Red Bull 101
These are the ABCs of Red Bull
Amino Acids
B Vitamins
Caffeine
Sugars
This step ensures the ASM is ready for a sales call
Prepare
Cold cashier represents this many points
20
Red Bull's #1 competitor
Monster
This Detroit QB knocked The Green Bay Packers out of the 2023 NFL Playoffs
Jared Goff
The year Red Bull was first sold in the US.
1997
The steps to the PIITCHER process
Prepare
Identify
Introduce
Tie to the Brand
Convince with the power pitch
Handle Objections
Execute
Review the results
This counts as additional brand messaging
Statics
Rail strips
Case cards
The 4 scored categories of WvC
MP
CC
AC
AA
2021 F1 World Champ
Max Verstappen
The Red Bull Values
Professionalism
Focus
Passion
Responsibility
1 in 3 customers never makes it to the cold vault
Insight
5 biggest controllable buckets
Pricing
Messaging
CC
AC
AA
Receives partial credit 50% of the possible points
Tied with and Tied without
2013 Norris Winner
PK Subban
RBDC was founded in this year
2004
Tie to the brand
FSI stands for
Fair share index
Main placement represents this many points
35
The Brow
Anthony Davis
RBDC represents this % of RBNA volume
45%
The steps to convince with the power pitch
Hook
Insight
Idea
Benefit
Pre Close
This determines the required placements of AA, AC, and CC
The placement matrix or cash registers
RBDC Minnesota's DP managed WvC target
58.3
2016 NL MVP
Kris Bryant