MARKETING BASICS
This is the activity of promoting and selling products or services
What is marketing
This “P” stands for how much something costs.
What is Price?
This social media platform is known for short videos and trends.
What is TikTok?
These are things people must have to survive, like food and water.
What are needs?
McDonald’s golden arches are an example of this.
What is a logo?
This is a group of people a business wants to sell to
What is Target Market
This “P” is the actual item being sold.
What is Product?
When a famous person promotes a product, it is called this.
What is a celebrity endorsement?
These are things people would like to have but can live without.
What are wants?
When stores decorate for holidays to boost sales, this is called seasonal ______.
What is seasonal marketing?
This is something people buy to satisfy a need or want.
What is a product?
This “P” refers to where the product is sold.
What is Place?
This type of ad appears before a YouTube video.
What is a commercial (or video ad)?
When customers choose one brand over another, it is called this.
What is brand loyalty?
“Buy one, get one free” is an example of this.
What is a promotion?
This makes people aware of a product through TV, social media, or posters.
What is advertising?
This “P” includes commercials, ads, and social media posts.
What is Promotions?
A catchy phrase used to represent a brand is called this.
What is a slogan?
This is feedback from customers about a product.
What are reviews?
When a new product is introduced to the market, it is called a product ______.
What is a launch?
This is the name, symbol, or design that represents a company.
What is a brand (or logo)?
Name all four P’s of marketing.
When customers share posts about a product online, it is called this type of marketing.
What is word-of-mouth marketing (or social media marketing)?
This is when a store lowers prices to attract more customers.
What is a sale (or discount)?
A business that is started by one person is often called this.
What is an entrepreneur (or small business)?