Reddit x Google

Reddit Overview

100

How many communities does Reddit have?

Over 100K

200

How many posts + comments does Reddit have amongst their communities 

Over 16B

300

What was the YoY Growth in Reddit Users 2023 to 2024

+53%

400

How many US Weekly Average Unique users does Reddit have?

150M+

500

In order, from largest to smallest audience, rank our markets: 

UK/ Germany/ Canada/ US/ Australia

1. USA

2. UK

3. Canada

4. Germany

5. Australia

Reddit as an Ads Platform

100

How many times did people chose a Reddit result on a Google search in the past year

23B

200

Every second, an average of how many people ask Reddit communities for a recommendation?

2 people

300

On average, how many responses does a user receive in return?

14

400

What percent of redditors said if they needed to go deep into a product category/ topic they would use Reddit

74%

500

What percent of users are more likely to trust the brand because they advertised
on Reddit?

46%

Campaign Management Best Practices

100

Which bid strategy allows the campaign to deliver budgets evenly throughout the day regardless of start and end dates?

"Daily" 

"Daily” aims to deliver the budgets evenly throughout the day regardless of start and end dates.

 “Lifetime” budget is calculating what the spend should be on a per-day basis depending on the budget and the start and end dates—then it aims to hit that daily goal.

200

Name 3 of our Reddit Takeover products

Any of the below:

Reddit Takeover

Front Page Takeover
Trending Takeover
Category Takeover
First View Takeover

300

How long should you let your campaign run before to making any optimizations?

2 weeks

400

Name 3 different Reddit ad formats 

Any of the below: 

Image / Video Promoted Posts

Free-form Ads

Carousel 

Product Ads 

Lead Gen Ads

500

What 4 characteristics should be tested and broken out in a campaign?

1. Platform

2. Audience

3. Placement

4. Creative

Google Meta Analysis + Grab bag

100

How many unique formats should you incorporate to give your campaign it's highest chance of driving lift?

2

200

This type of Reddit ad allows brands to start discussions with users by creating threads that encourage engagement and interaction.

Ask me Anything

300

What weekly frequency should you strive to achieve to drive greatest lift?

Greater than 6

400

What do the following Redditisms stand for? 

TIL / ELIN / OP

Today I learned 

Explain like I'm new

Original Poster

500

This ad placement on Reddit appears within the comment threads, allowing advertisers to engage users directly in discussions

Conversation Placement