Blonde IQ
This is the maximum number of levels of lift you can achieve using the new Blonde IQ lightener in a single application.
What is 9 levels of lift?
This hero product leaves the hair 10x smoother, reduces split end visibility by 88%, and provides up to 450 heat protection.
What is the Bond Strengthening Leave-In Treatment?
To achieve the best results with Shades EQ ALK, you should mix it in this specific ratio with 10 Volume Pro-oxide Cream Developer.
What is a 1 : 1.5 ratio? (1 part Shades ALK to 1.5 parts developer)
This specially formulated developer supports even lift, controlled toning, and optimal Blonde IQ results.
What is the designated Oil Developer?
The Acidic Bonding Concentrate line contains these two compounds that actively build bonds and strengthen hair.
What is Citric Acid?
What is Bond Care Complex?
This is the maximum percentage of gray coverage you can expect to achieve with the Shades EQ ALK line, offering a deeper, more opaque finish than the classic liquid version.
What is up to 75% gray coverage?
One of Blonde IQ Lightener’s biggest benefits—neutralizing unwanted warmth during the lifting process.
What is neutralization technology?
What is tone as it lightens?
What is pigmented blue lightener base?
This "Espresso" singing superstar and "Short n' Sweet" icon recently joined the Redken family as a Global Ambassador, crediting the Acidic Bonding Concentrate line for keeping her signature blonde bouncy hair healthy.
Who is Sabrina Carpenter?
Unlike its classic liquid counterpart, the new Shades EQ ALK cream formula has the unique ability to provide this much lift on natural hair when used with 10 Volume Pro-oxide.
What is up to 1 level.