MVC 101
You use this part of the platform to review all social media content from your owned accounts, regardless of measurement of brand exposure.
What is the Social Posts Metrics page?
On social media, we use this value to calculate the Full Media Value
What is a CPM (cost per thousand) or CPE (cost per engagement)
This metric is estimated across public accounts/unauthenticated accounts.
What is impressions?
Utilising this part of the platform allows you to view KPI performance over time.
What is Pacing?
I want to assess the types of content I put out Instagram. I use this Group By to filter the data in the Data Explorer page to do so.
What is Post Type or Media Type?
These two of the six Relo Metrics MVP factors have the most impact on MVP scoring.
Size and placement
This filter allows you to view the different media outlets/social media accounts that bring in value for your sponsorship.
What is an Account Type?
I want to assess the value of a campaign for a partner and benchmark it alongside another partner's campaign, to assess performance. I would start by building this.
What is a Collection?
This metric and page allows us to assess the power of fandom, engagements, followers and volume of content across other properties.
What is Engagement Rate and Social Benchmarking?
This factor in our methodology assesses the depreciation of viewers on video.
What is duration?
This metric measures the interactions that a viewer has with a post.
What is an engagement? a like, comment or share.
I want to receive a high-level report on two assets and have it emailed to me on a monthly basis. I would set this up in this part of the platform.
What is Reports?
Metrics on this page in the MVC are aggregated at the exposure level.
What is Data Explorer?
These four factors impact our text valuation methodology.
What is positioning, caption length, clutter and text type?
This metric is measured by the amount of time a brand appears in a video.
What is duration?
I want to get a regular report emailed to me on social media content from earned media. I use this tool to do that.
What is Collections?
You are looking at a post and see the same post more than once on the Social Post Metrics page, from the same platform, with different metrics.
What is a post that is on both a story and static post, or, second option - a ghost post - one that was posted and removed but it is still "stamped" on the Social Post Metrics page.
True or False - text will always have media value.
What is false? This is contingent upon the visual media present - if a visual exposure has achieved 100% of its FMV, the text will not bring in additional value/be measured.
True or false - impressions take into account unique viewers.
What is false?
I want to assess high value posts with low brand visibility from my own accounts, so we can optimise on the campaign and performance for the brand. I would set this Collection up with the following parameters.
What is Account type - O&O, What is Sponsor - chosen sponsor, What is MVP score < 10% and engagements/impressions set to a high number