Inner beauty
The letter stands for "weaknesses"
What is W?
Not SWOT -kind of the opposite
What is TOWS?
When buying without thinking about it
What is impulsive buying?
The group of people the company wants to sell to
What is the target group?
The factors that has lead to the situation that we all use smartsphones and buy through webshops
What are technological factors?
Purpose is to get an overview of the company
What is a company description/characterisation?
Model that consists of two circles - one more in control than the other ....
What is the model for analysing the macro environment?
The steps you go through when you decide to buy
What is the consumer decision-making process
diving people based on where they live
What are geographical segmentation variables?
The bad guys in the company´s external environment
What are the competitots/other suppliers
The statement that describes the company´s reason for existing
What is the company´s idea/mission?
Model for analyzing the business model of the company?
What is Business model Canvas ?
The market where companies are the customers
What is BTB?
The model with the 4 colours
What is the Minerva model?
Model with something that threatens from the outside, something you can choose instead, some who buy and some who deliver and some that tries to make money in the middle
What are Porters 5 forces?
Factors that determine whether a company is successfull
What are critical success factors?
The strategy where the company chooses to pursue growth through another distribution channel
What is market development?
You need to buy otherwise it hurts
What is "pain"?
When targeting more segments
multi-segment strategy
Examples are: traditions, values, lifestyle, trends
What are culturel factors?
Activities that are not primary
What are support activities?
A model to find the company´s core competences
What is the value chain?
second step in the buying process
What is information seeking/search?
showing consumers perception of different brands and price levels
What is a positioning map/perceptual map?
First part spells like a disease in Danish
Last Part spells like an energy source
What is PESTEL?