Category 1
Expand on a central theme or show a completely new angle
What is alternative copy
A writer's specific focus on a broader topic
What is angle
Who, what, where, when, and why
what is basic information
Action, Basic information, Complementary information & Direct quote
what is the abcdq format
The person a reporter interviews a source of information
What is the source
Identification of the person who said the words being quotes or paraphrased
What is Attribution
Identifies the who, what, where, when, why and how of a picture.
What is the caption
A list of guidelines a writer uses to maintain consistent punctuation, capitalization and school - specific rules.
What is Style Guide
Requires the respondent to describe actions and reactions
what is an Open-ended question
Coverage that is broken into bite sized chunks
What is digest coverage
A story worth of standing alone. There are personal profiles or just well-told stories.
What is a feature story
A line of large type used to tell the reader what follows in the copy below.
What is a Headline
A conversation between a reporter and a source to obtain information and quotes to use in copy
What is an interview
Can be answered with one or two words. A yes/no questions.
What is closed-ended questions
Highlights one person, assuming that persons story will capture enough attention to stand alone.
What is a personal profile
A direct statement a reporter obtains through a face to face interview
What is a quote
A sentence a writer uses to link on fact or quotation to another in a piece of copy
What is a transition
Sharing something about the photo the reader would not otherwise know
what is Complementary information
An attention-grabbing introduction setting the tone for the story
What is a lead
A smaller headline accompanying the main headline
What is a subhead