Terminology 1
Terminology 2
Terminology 3
100
Long shot, two-person shot, mid-shot, close up
What are camera shots
100
Cut, dissolve, wipe, fade
What are editing techniques or transitions
100
This shows the audience what is being sold.
What is image of product
200
This was important to a woman in the 1920s
What is marriage
200
The study of how people are presented in the media.
What is representation
200
This shows the audience who is selling the service or product.
What is logo
300
A person who is lower in status or weaker than someone else.
What is inferior
300
The elements of a text type or genre which are similar in each text of the same type of genre.
What are conventions
300
A memorable tagline in adverts.
What is a slogan
400
The meaning associated with a colour, object or shot type used in a media text.
What is connotation
400
The meaning associated with a particular sign or symbol (e.g. a gun)
What is signifier
400
The technique used in 1920s/1950s advertising to persuade women to buy the product.
What is fear
500
What a text says to the audience and shows about what is important to the producers or society.
What are messages and values
500
This was important to a woman in the 1950s
What is appeasing her husband
500
The technique used in advertising involving attractive people.
What is beauty appeal
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