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100
The acronym RFP
request for proposal
100
The problem or opportunity that requires a business decision is called the _____.
management dilemma
100
Qualitative methods that encourage participants to reveal hidden or suppressed attitudes, ideas, emotions, and motives are called _____ techniques.
projective
100
A measurement question whose wording suggests to the participant the desired answer is _____ question.
a leading
100
Ensuring consistency among respondents, locating omissions, and reducing errors in recording are all benefits of _____.
data editing
200
In a restaurant complaint study, Dr. Jackson used deception to avoid biasing the participants. In this situation, what should Dr. Jackson do once the research is complete?
Debrief the participants
200
Which of the following hypotheses is a null hypothesis? a. There is no difference in the monthly grocery bills of families with one child and families with two children b. Grocery bills vary according to the number of meals eaten outside the home. c. Families with two children have significantly higher grocery bills than families with just one child. d. There is a relationship between grocery bills and the number of people in a household.
There is no difference in the monthly grocery bills of families with one child and families with two children
200
Jack is participating in a research study. The interviewer asks Jack to say the first word that comes to mind when he hears a product's benefits. What type of projective technique is this an example of?
Word association
200
Which type of sampling technique can result in a skewed sample if periodicity exists in the population? a. Simple random b. Systematic c. Stratified d. Cluster
Systematic
200
Reducing data to a manageable size, developing summaries, and applying statistical techniques are all aspects of _____.
data analysis
300
5. All of the following are ways to protect participant confidentiality except _____. a. obtain signed nondisclosure documents from those who wish to access the data b. restrict access to participant identification c. offer participants access to study results d. reveal participant information only with written consent
offer participants access to study results
300
Rachel is interested in learning the effect of using a celebrity endorsement on sales. The presence or absence of a celebrity endorsement is the _____ variable.
independent
300
Which type of incentive has been shown to consistently improve response rates to surveys?
Money
300
A measurement question where the participant chooses the words to frame the answer is a _____ question.
free-response
300
Common measures of _____ include the range, interquartile range, variance or standard deviation, and variation. a. central tendency b. variability c. shape d. location
variability
400
Ex post facto evaluation means that the research is evaluated _____.
after the research concludes
400
"The introduction of a 4-day week leads to increased productivity, particularly among young workers, by improving job satisfaction." In this statement, improving job satisfaction is the ________.
intervening variable
400
attempts to reveal why or how one variable produces changes in another is a _______ study.
causal study
400
In which sampling technique are participants in a study selected by referral? a.Convenience b. Judgment c. Quota d. Snowball
Snowball
400
A _____ is equal to the observation minus the mean. a. standard deviation b. deviation score c. range d. mode
deviation score
500
During the _____ stage, the analyst will look for patterns of responses to the survey questions.
data analysis
500
Which of the following hypotheses is an alternative hypothesis? a. There is no relationship between grade point average and drinking behavior among college students. b. Seniors are no more likely than freshmen to binge drink. c. Men are more likely to binge drink than women. d. Athletes and nonathletes are equally likely to binge drink.
Men are more likely to binge drink than women.
500
Which of the following is true of focus group interviews? a. Typically made up of three to five participants b. Led by a group leader who is chosen by the participants c. Meet for 90 minutes to 2 hours d. Provide quantitative data
Meet for 90 minutes to 2 hours
500
Which type of chart uses bars to represent data values such that each value occupies an equal amount of area within the enclosed area? a. Bar chart b. Pie chart c. Histogram d. Stem-and-leaf display
Histogram
500
28. The _____ is a parametric test to determine the statistical significance between the sample distribution mean and a population parameter. a. F statistic b. chi-square c. Z distribution d. Z test
Z test
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