Data Collection Methods
Variables
Survey Formats
Research Quality
Research Type
100
A type of questionnaire aimed to collect data and/or opinions from a target population
What is Survey?
100
Characterized by numbers
What is Quantitative Variables?
100
The first step to creating a survey is to identify these
What are variables?
100
Quality control over data begins at this phase in the research process
What is the planning phase?
100
Research based on previously collected data
What is Secondary Research?
200
A moderated discussion among 4 to 12 people to understand perspectives on a given topic
What is Focus Group?
200
Includes dichotomous variables
What is nominal variable?
200
Questions that generally cannot be answered with one-word responses
What is open-ended questions?
200
The degree to which a variable is reproducible
What is precision?
200
Data expressed as graphs or tables
What is quantitative data?
300
A one-on-one conversation with a key informant, using pre-selected questions
What is Structured Interview?
300
An IQ test score is an example of this variable type
What is a ratio variable?
300
This question type should be placed towards the end of a survey
What is sensitive question?
300
The degree to which a measurement corresponds with the actual or true value
What is accuracy?
300
Data sourced from open-ended questions, focus groups, and interviews
What is qualitative research?
400
Questionnaires used for quantitative research
Close-ended surveys
400
Characterized by an absolute zero-point or value
What is Ratio?
400
Directs respondents to sub-questions depending on previous answers
What are Branching Questions?
400
Blinding can minimize this bias
What is differential bias?
400
Forms hypothesis or theories
What is qualitative research?
500
Reviewing existing records (e.g., company reports)
What is Document (Archival) Review?
500
This qualitative variable can be treated as a continuous variable if it includes enough categories
What is ordinal variable?
500
In dietary-based surveys it is necessary to specify this when analyzing frequency of consumption
What is time frame?
500
An instrument with high random error has less
What is precision?
500
The term "effect" implies what type of research
What is experimental research?