Definitions
Generating and analyzing original information to address a research question or problem.
What is primary research? *This is more expensive and time consuming.*
The standard size of focus group.
What is 8-12 participants
What's used to analyze an organization’s internal and external communications processes.
What is a communications audit
This refers to the degree to which a research study accurately assesses what the researcher set out to evaluate. Researchers assess this externally and internally.
What is validity
You need to conduct secondary research. What resources are you using? (must get 1)
What are research databases, fact finding, historical research and internet/social media research?
A 100% sample that identifies all people in universe and gives each one an opportunity to respond.
What is census?
The benefits of conducting an intercept interview. (must get 1)
What is:
1. Ability to target a geographic location, demographic group.
2. Ability to clarify or probe responses.
3. Can use supporting materials.
How surveys can be distributed
What is mailed, emailed, telephoned, asked in person or completed online.
What research helps define
What is the problem and publics
While following the Scientific Method Research Procedure, you have already selected a problem, reviewed existing research and developed a RQ. What's your next step?
What is determine an appropriate methodology
The practice of re-analyzing existing information obtained by previous researcher for a new and specific purpose.
What is secondary research? *This is faster that primary research and typically less expensive.*
What content analysis studies/looks into (must get 1)
What is publications, print, online (comments) and broadcast reports, speeches, and letters.
Examples of qualitative research (must get 2)
What are focus groups, community forums, advisory boards, informal discussions.
Each person in a population has an equal chance of being chosen.
You want to conduct a situation analysis. What info must you gather for this?
What is info on situation, client, client resources and intended publics
The collection of information that managers use to analyze an organization's internal and external environments.
What is situation analysis?
Examples of formal research (must get 2)
What are telephone surveys, mail surveys, online/email surveys, content analysis, research databases, fact-finding and internet/SM research.
What to do with your sample size if you want to decrease the margin of error.
What is enlarge the sample size substantially
Two types of research, one focuses on numerical data and the other collects non-numerical information such as words.
What is quantitative and qualitative research?
You're looking to conduct some focus group research. What are the parameters that you should keep in mind before doing it? (must get 2)
What is setting, group characteristics, physical location, length/time of interview and group recruitment
A systematic sample drawn in such a way that the probability of being chosen is equal or is known.
What is probability samples.
The type of questions you should ask in a survey (must get 2)
What are open-ended questions, multiple-choice questions, yes-and-no questions, ranking answers, opinion measurement and verbal/numbered scale questions
The types of nonprobability sampling
What are convenience or accidental, quota, dimensional, snowball and purposive.
The difference between informal and formal research
What is following or not following the principles of scientific investigation.
You're in the process of content analysis and need to define categories that will be used to describe contents. What categories could you use?
What are topic/subject, direction/tone (pos, neg, neutral), values and themes.