Types of Research Methods Part 1
Uses numerical calculations to discover information about a particular topic
What is Quantitative research?
Interviews, focus groups, case studies, ethnographic studies, and personal journals & diaries are types of descriptive measures that are used in this type of research.
What is Qualitative?
Can capture changing attitudes within a target group, such as consumers of a product or service, or attitudes in the workplace.
What is a Pro of Qualitative Research?
In addition to doing each component or method well, one must justify what some see as incompatible epistemologies.
What is a Con of Mixed Methods research?
This research blends different research designs or methods
What is Mixed Methods research?
Statistics are used to analyze data collected via observations, interviews, surveys, standardized tests, etc.
What is Quantitative research?
Can be limited in its pursuit of concrete, statistical relationships, which can lead to researchers overlooking broader themes and relationships. By focusing solely on numbers, you run the risk of missing surprising or big-picture information.
What is a Con of Quantitative research?
Can be tested and checked. This type of research requires careful experimental design and the ability for anyone to replicate both the test and the results. This makes the data you gather more reliable and less open to argument.
What is a Pro of Quantitative research?
Involves obtaining information using descriptive measures
What is Qualitative research?
In this research, two different types of qualitative research can be used.
What is multi-method research?
Researchers are able to test for a specific hypotheses.
What is a Pro of Quantitative research?
The right questions might not be asked to participants. Asking about “how” and “why” can be hugely informative, but if researchers don’t ask, that insight may be missed.
What is a Con of Qualitative research?
Experimental and correlation research reflects this type of research.
What is Quantitative research?
In this type of research, both quantitative and qualitative research designs are used.
What is Mixed Methods?
Sample size can be a big issue. For example, if you are inferring from a sample of 200 participants who attended an event based upon interviewing 5 of those participants, it creates the question of whether this sampling actually is a true reflection of the remaining 97.5% of the event attendees.
What is a Con of Qualitative research?
It can add context and perhaps explain something which numbers alone are unable to reveal.
What is a Pro of Qualitative research?
In this type of research, two quantitative research designs are used.
What is multi-method research?
Does not statistically analyze the information.
What is Qualitative research?
Can provide complementary information that makes up for the shortcomings of using only one method.
What is a Pro of Mixed Method research?
Difficulty setting up a research model. You need to carefully develop a hypothesis and set up a model for collecting and analyzing data. Any errors in your set up, bias on the part of the researcher, or mistakes in execution can invalidate all your results.
What is a Con of Quantitative research?