Survey
Experiment
Validity
Content Analysis/Qualitative/Critical
I'm Feeling Lucky
100
The definition of a correlation is ___________________.
What is test of association? What is a relationship between variables? An "r" value is computed Type (+/-) Magnitude (strength) of relationship Positive (direct) r: as X increases, Y increases Negative (inverse) r: as X increases, Y decreases
100
The two things you need for a true experiment are ___________ and ____________.
What are manipulation of IV and random assignment? Why is random assignment important? To make groups equal before the manipulation!
100
When your goal is to establish _________ __________, you are willing to sacrifice external validity
What is internal validity?
100
In your research, you hire coders to look at commercials for women's clothing to see if there is a "thin is good" message. You randomly pick a commercial from each of your coders to see if they coded it the same way. You do this to check for ____________ ____________.
What is inter-coder reliability?
100
___________ (day of the week) from __________ (time) is our final exam.
What is Monday at 12-3?
200
A cross-sectional survey is __________________.
What is one sample measured at one point in time?
200
The design notation for experiments are ____, ____, & ____. (hint: they are letters!)
What are X (IV), Y (DV), and R (random assignment)?
200
A researcher asks participants to play a game of battleship to see how good they are at strategizing. The researcher stays in the room to watch their game. What type of threat to validity is this?
What is Hawthorn effect?
200
A researcher is trying to expose the power imbalances within reality tv. He finds examples and writes an argument for why these stereotypes are harmful to society. This is an example of __________ __________.
What is critical theory?
200
I need to bring a ______________ (piece of paper) and _____________ (writing tool) with me to the exam.
What is large pink Scantron and a pencil.
300
The types of longitudinal surveys are ______________, _____________, & ________________.
What is panel, trend, and cohort? Panel survey = same people each time (e.g. Nielsen family ratings). Trend survey = different random samples from same population (e.g., Americans). Cohort survey = different samples, but of same "cohort" (e.g. class of 2015).
300
The owner of two football teams wants to see if a new sports drink improves performance. He tracks one of his teams performance for half of the season and then begins giving them the sports drink for the rest of the season. His other team plays the entire season without the sports drink. This is an example of a ________________ design.
What is a multiple time series design? Y1 Y2 Y3 Y4 X1 Y5 Y6 Y7 Y8 (team 1) Y1 Y2 Y3 Y4 X2 Y5 Y6 Y7 Y8 (team 2)
300
When alternative explanations for results are possible, this is called a ___________ _____ ____________ _____________.
What is a threat to internal validity?
300
A researcher is interested in undergraduate communication student's experience in Research Methods. She asks 12 students about their experiences in the class, how it made them feel, and what their opinion about it was. This is an example of ___________ ___________.
What is ethnographic interview?
300
The best way to study for this test is ______________
What is mostly lecture, practice exam, and review (rescan book but do not focus too much on it).
400
A test you give to a small sample before you launch a full survey is called _____________.
What is pretest/pilot test?
400
Suppose you wanted to conduct an experiment but first you wanted to make sure that your design worked, this would be called_____________.
What is manipulation check?
400
An experimenter wants to pick out highest achieving students in a class. He gives the whole class a test and picks the 10 students who score the best. When he gives the class the test again, however, some of the original 10 best students do not score as high. This phenomenon is called ___________ __ ____ ___________.
What is regression to the mean?
400
Inductive research, in which observations lead to theory, describes ___________ ___________.
What is grounded theory?
400
When the researcher promises not to reveal the names of individual subjects, this is _______________. When the researcher cannot connect the names of participants to the answers on the survey, this is ______________.
What is confidentiality and anonymity?
500
A researcher wants to understand exact moments in the day when participants feel stressed. She asks participants to text her at four points during the day how they are feeling (in the morning, at lunch, after work, and before bed). This is an example of ___________ ____________.
What is experience sampling?
500
A cross-lagged panel design has ________ variables, measured at least ________ times, with _________ people (same or different).
What is two, two, same? Compute correlations for X & Y across paths
500
A researcher wants to test whether stress affects an individual's media choice. They bring in 40 participants and flip a coin to decide who will be in the group that gets stressed out and who will be in the control group ending with 20 people in each group. What important aspect of experimental design is the research accomplishing?
What is random assignment? Q: Does convenience sampling affect this? No! Because your goal is not to generalize (which is where sampling is important) your goal is to show a cause and effect (internal vs external validity).
500
A research team is interested in determining how much violence is on prime time tv. They choose 5 shows and code violence in 3 of each episode. This type of research is called ___________ ___________.
What is content analysis?
500
A researcher decides she wants to find out if people are more likely to buy a product that is in brightly colored packaging. She goes to a store and switches all of the packaging to bright colors. She monitors that store as well as a store that has all of the original packaging. This design is called __________.
What is Static Group Comparison Design Group1 X1 O1 Group2 O1
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