Campaigns
Fill in the blank: If the customer wants to opt out of MSAN (SWF), the only way to do so is by modifying their ad distribution settings from Entire Network to ____ only because most of the websites in the audience network are coming from syndicated partners. By selecting this, and adding sites from the audience network with the help of a website (URL) publisher report, it can help to lessen and/or eliminate the traffic from MSAN.
Microsoft Partner and select sites
What is the SLA for a new feed file to go live?
24 hours to 3 days
Fill in the blank: There are 5 ways to set up URL tracking in Microsoft Advertising. If customer is using Google Analytics to track how people got to their website, they need to turn on __________.
Auto-tagging of UTM tags
All offline refund request from Brazilian advertisers must be transferred to?
BR team (Muenster)
This token enables users to access their designated accounts and campaigns programmatically via the API. Each provisioned user is assigned a role, for example Super Admin, and granted permissions to one or more accounts. However, it does NOT grant or alter permissions to accounts.
developer token
Cx initially had a disapproved sitelink, escalation resulted to approved content, but cx is unable to add new sitelink extensions as it is automatically flagged under pharmacy and healthcare products and services. Cx is promoting sensitive content under pharmacy and health-related products, but is confirmed to be certified in LegitScript. Where should we escalate this concern?
Editorial Escalations > Bypass
Cx is unable to create a store, "This domain is disallowed due to violation of our policies. Please contact Support for further assistance". You've pulled up the URL in UCM and there were associated suspended accounts where store is using the same domain. Where should I escalate this?
MMC Pending or Rejected Store (User Safety Escalations > Merchant Store Review)
Customer wanted to set up Destination URL with Revenue using Google Tag Manager. How many tags should we create?
2 (Base UET + Variable revenue for destination URL)
Since CashApps has moved out of UCM-T, how can we now escalate payment not applied to balance?
sent via email to CashApps alias, mdasar@microsoft.com
What are the first two things we are requesting from customer having error using API? (Provide only one)
1. (SOAP request and response in XML format, screenshot, raw reports, weblogs)
2. What type of report they are generating
If conversion tracking isn't available, what bid strategy will PMAX campaign use?
Maximize Clicks
The Microsoft Channel app on Shopify makes it possible for you to bring your Shopify product catalog online to Microsoft Merchant Center, where you can set up shopping campaigns to promote your products. However this feature is currently available to only what country?
Canada and the United States
This lets you adjust UET cookie access based on the consent status of your users. This enhances the privacy capabilities of UET and gives you control over whether first and third-party cookies are stored.
UET consent mode
Effective March 2024, when threshold customers add a credit card as their primary payment instrument (PI), there may be pre-authorization on their credit card. What percent of the threshold limit will the pre-auth amount be?
120%
All uploads through the API need to be in what time zone? If you didn't convert the time, some conversions may be lost.
Greenwich Mean Time (GMT)
This targeting setting serves ads to all users, but allows you to adjust your bids for users in the associated audiences. Thus, there are impressions found in "Users not in audience segments".
Bid Only
With ____, your products can show in the Bing shopping tab for free. The Bing shopping tab has a dedicated unpaid section, where any clicks from the unpaid section are free. With more impressions to a wider audience, you can increase your click-through and conversion rates.
Product listings
What are the five variables defined in GTM when using Custom event with Revenue
Event Category, Event Action, Event Label, Event Goal, and Revenue
For good will refund caused by auto-import, we should determine what campaigns were affected by the import, the date the campaign was paused, as well as the date range of the issue (when was the campaign enabled by import). Where should the calculation of the refund amount come from, the billing charges, or the campaign spend?
Campaign Spend
The token that represents a Microsoft Account user who has permissions to Microsoft Advertising accounts.
OAuth access token
What are the two requirements when setting up dynamic remarketing lists?
1. A Microsoft Merchant Center catalog feed.
2. JavaScript UET tag
Customer is getting an error in their MMC products saying URL's are inaccessible even if you are able to access them. What are the two user agents that should be allowed in robots.txt file for our crawler to recrawl links advertiser's products?
Bingbot and AdIdxBot
Customer wanted to track specific product purchases in their website as conversions. Since they are using shopping campaigns, they used product conversion goal to track purchases. They already have setup Page View tag in GTM, what is the second tag track type they should create?
Vertical: E-commerce
A Polish customer contacted, requesting for the email of the team who can receive their IFT-2 Forms. What escalation team should we send the form to?
EOCVAT (eocvatof@microsoft.com)
What error shows if the redirect URI is invalid, the refresh token expired, the user changed their password, or the token was otherwise revoked.
invalid_grant error