Definitions
Shoppers
Sales basics
Retail
Retail
100
What does SKU stand for?

Stock Keeping Unit. It helps stores keep track of the things that they are selling.

100

You shouldn't ask multiple questions or be overly talkative with this type of shopper.

Who is a reserved/shy shopper?

100

This term best describes hearing and understanding what a speaker is saying out loud and any messages behind the words.

What is active listening?

100

This term describes reducing the price of an item to encourage sales

What is markdown?

100

This is a term for intangible things, such as providing delivery, that are sold by retailers.

What are services?

200
What does POS mean?

Point of sale. The machines that take orders and keep track of inventory.

200

You have to be careful not to be too familiar or assume an instant friendship with this type of shopper. 

Who is an outgoing shopper?

200

This term is the overall impression gathered from information that is seen, heard, and experienced by customers who encounter a business, it's products, or services.

What is company brand?

200

As of 2019, this percentage of jobs were retail jobs.

What is 20-25%?

200

These are people that buy things from store.

What are customers?

300

What does the GMROI tell you about your business?

It tells you how much money you are making and how efficient you are at making profit.

300

This type of shopper prefers to browse.  You should not hover near them and make them uncomfortable

Who is a recreational shopper?

300

These are things that a manufacturer produces.

What are finished products?

300

This term is for the retailing approach that places the focus on creating a seamless shopping experience for customers by integrating multiple channels  

What is omnichannel?

300

This is the term for physical goods that are bought and sold.

What are products?

400

What is a retailer?

Anyone who sells things to make money.

400

This type of shopper needs more information in order to make a purchase decision

Who is a comparison shopper?

400

This holds large quantities of product that are later sent either to retail locations or directly to customers.

What is a distribution center?

400

This type of ownership are the majority of retailers.

What is independently owned?

400

This is how many jobs do retailers support in the United States?

1 in 4 or 20%

500
What is omnichannel retailing?

Making different sources of retail available to your customers (like phone, computer, and brick and mortar stores.).

500

This is the best way to demonstrate that you have understood a customer.

What is restate and summarize their needs?

500

This term describes distributing merchandise from the manufacturer to the retailer.

What is allocation?

500

This term describes a grower of potatoes.

What is a manufacturer?

500

This percentage of retailers have just 1 location.

What is 95%?

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