Name one of the three retail trends?
Target Market, Entertaining, & Tied to Demographic and Societal Trends
Affective Response to Pleasure
Happiness or Satisfaction
What is another term branding goes by?
Logo Design
Identity Design
Typography
What is Dr. Cline's first name?
Holly
What is one of the two types of shoppers?
Recreational or Task-oriented
Affective Response to Arousal
Branding is NOT-
A Logo
A Product
A Promise
An Impression
What design tool does Kimball carry around in her purse?
What is one thing tied to demographic and societal trends?
Covid
What's happening in the world
Increase in Technology, Less Brick & Mortar
Improving mental, social, physical well being
Affective Response to Dominance
Controlling or Being Controlled
A Result
A Reputation
What is Kimball's boyfriend's name?
Steve