Da Books
This color of bag is used for starting cash
What is pink
This many chocolate chip or candy cookies are baked on a tray
What is 8
These are the two directions Shayla's arms can move
What is up and down
Customers with a custom drinks stamp card must buy this many to get a free drink
What is 10
Double the points if you can tell the name for this type of program
The retail price of sweatpants
$25
EOP stands for this
What is End Of Period
This is the most popular type of chips in the student store
What is Doritos Flamas
This is the promotional term for giving away free gold beads to a customer who buys an apparel item
What is free gift with purchase
A custom drink is made in this size of cup when the customer requests "no ice"
What is 12oz
Four different types of accessories that we sell in the store
What is visors, beanies, lanyards, stickers, coasters, or mugs
DAILY DOUBLE (double the points)
The term for the difference between revenue and expenses
What is PROFIT or MARGIN
This food and/or beverage item has the highest profit margin in the student store
What is slushies (73%)
You are collecting this type of marketing data when you ask customers what new varieties of chips the store should sell
Primary data (you learned this in marketing)
This is the recipe to make a Matcha Latte
What is 2oz hot water, 2 scoops matcha powder, 2 pumps honey with milk and ice
DAILY DOUBLE (double the points)
This size is the most popular for t-shirts sold in the student store
What is Medium
The change bag in the safe should always have this amount of money in it
What is $210
This is the best type of Sales Promotion to encourage customers who only buy chips and soda to also try an custom drink
Either SAMPLING (so they can try it) or BUNDLING (a deal when you buy chips and a custom drink)
The difference between a Promotion and a Sales Promotion
A Promotion is telling customers about a product or service, while a Sales Promotion is giving customers an incentive to BUY NOW
This is the amount of liquid that should be in every custom drink (oz)
12oz
A common strategy for selling older, slow-moving spirit gear at the end of the season is a deep discount.
This is the business term for selling products at a much lower price?
What is mark down or deep discount
This is approx how much revenue the store has made this school year
$6300
Judges discretion on if your answer is "close enough"
This is the term for making sure older products that will expire sooner are sold before newer products with a later expiration date.
FIFO - First In, First Out
Our drink of the month is an example of this type of sales promotion
Limited Time Offer (LTO)
The student store sells these 2 flavors of hot tea
What is earl gray and mint
Offering a customer who is wearing spirit gear from our store a small discount when they buy a slushy accomplishes these 2 promotional goals.
What is increase spirit gear awareness and slushy sales OR cross promotion