FENTY BEAUTY
BELLAMI
TOWER 28
LA MER
BEAUTY FRIENDS WITH BENEFITS
100

When was Fenty Beauty founded (Month & Year)?

September 2017

100

In which year was Bellami established and who were the founders?

Bellami was established in 2012 Nikki Eslami and Julius Salerno.

100

In which year was Tower 28 founded?

In 2019.
100

Who was the founder of La Mer and what was their profession before founding the brand?

La Mer was founded by Dr. Max Huber, an aerospace physicist, who developed the iconic Crème de la Mer while trying to heal burns he suffered from a lab accident.

100

What is the name of the dog of our client Barrett at SDJ?

Mr. Bonbon

200

What is the Fenty Beauty's most iconic product?

Gloss Bomb Universal Lip Luminizer, praised for its universally flattering shade and addictive shine.

200

The female founder of Bellami was previously practicing professional in which industry?

Nikki Eslami was previously a lawyer in Australia before transitioning to the beauty industry.

200

What is the significance of the name Tower 28?

Tower 28 is named after a real lifeguard tower in Santa Monica, California. Located at the intersection of Santa Monica and Venice Beach, it symbolizes safety, community, and the vibrant, laid-back spirit of Los Angeles.

200

When was La Mer acquired by Estee Lauder?

It was acquired in 1995.

200

Who designed the latest Sol de Janeiro Pop-Up activation at Coachella?

MKG Marketing. 

300

What does the brand name "Fenty" represent?

“Fenty” is Rihanna’s real last name—her full name is Robyn Rihanna Fenty.

300

Which other brand did the female founder of Bellami also create?

She created in collaboration with Selena Gomez Rare Beauty in 2020. 

300

What skin condition inspired the creation of Tower 28?

Amy Liu founded Tower 28 after struggling to find fun, effective products suitable for her eczema-prone skin. She aimed to create a brand that combined clean beauty with a playful, inclusive approach. Tower 28 is the first and only beauty brand to fully adhere to the National Eczema Association's ingredient guidelines, ensuring their products are safe and non-irritating for sensitive skin.

300

What is the latest new product from La Mer?

La Mer's Rejuvenating Night Cream was introduced globally  on September 1, 2024. 

This luxurious night cream features MRA-3™, a marine-derived retinol alternative, combined with La Mer’s signature Miracle Broth™, aiming to rejuvenate the skin overnight without the irritation commonly associated with traditional retinol. Tatler Asia

300

Our new Chief Brand Officer Michelle Lee was the Editor in Chief of which Conde Nast Magazine?

Michelle Lee was the Editor in Chief of Allure magazine from 2015 to 2021. Devil wears Prada, maybe?

400

What was the groundbreaking number of foundation shades Fenty Beauty launched with?

It was a total 40 foundation shades. 

400

What is the professional name for the kind of hair that Bellami source for all their products and what does it mean?

Bellami extensions are made from 100% REMY human hair, ensuring the cuticles are intact and aligned in the same direction.

400

What was Tower 28's first viral product?

The brand's ShineOn Milky Lip Jelly gained massive popularity after a TikTok video by influencer Haley Pham showcased its lip-plumping effects.

400

What is the trademark key ingredient of most La Mer products and how long does it take to produce it?

The key ingredient in La Mer products is the Miracle Broth™, a fermented sea kelp formula that takes 3-4 months to produce and is believed to have skin-renewing properties.

400

So this is for YOU only!

it's truly your lucky day, because you just got a free 400 Jeopardy Dollars!

500

What major recognition did Time magazine give Fenty Beauty in 2017?

One of the Best Inventions of the Year

500

In which Netflix show, is Bellami hair being used by their hairstyling team?

Love Island USA (Season 6)

500

Where are all Tower 28 products produced?

All Tower 28 products are proudly made in Los Angeles, reflecting the brand's California roots and commitment to local manufacturing.

500

What is particular about La Mer production process without alluding to all its trademark technologies?

Some of La Mer’s products, including Crème de la Mer, are hand-filled in small batches to maintain quality control.

500

What kind of shoes and what color was Chris Skinner wearing at his latest Beauty Matter Speaker Panel event.

He was wearing a pair of (brand unknown) white above ankle length leather boots paired especially for the occasion with a pine stripe suits.

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