When two or more seperately owned retail firms combine.
What is merger?
100
The selection within a product category is limited.
What is shallow assortment?
100
________is an online exchange between two companies and individual consumers.
What is business to consumer e-commerce?
100
The traditional downtown business area found in a town or city
What is a central business district?
200
The stage in the wheel of retailing cycle where competition increases and the store needs to expand what it offers.
What is the growth stage?
200
Food stores that have a limited selection of items, few brands per item, and few refrigerated items.
What is a box store?
200
A sales technique that relies heavily on people getting caught up in the “group sprit”, buying things they would not normally buy if they were alone.
What is a party plan system?
200
A site where a sufficient number of stores already exist so that high customer traffic is present but where the retailer believes it can compete successfully by going head to head with the compensation.
What is saturated trade area?
300
Consumer practice of purchasing a product with the intent to return the nondefective merchandise for a refund after it has fulfilled the purpose for which it was purchased.
What is retail borrowing?
300
Large combination stores that combine economy supermarkets with other lower-priced merchandise.
What is supercenter?
300
An interactive sales process in which a salesperson presents a product to one individual or a small group, takes orders, and delivers merchandise.
What is direct selling?
300
Stores, usually larger ones, that are located alone occupying their own facility.