Marketing Basics
Retail businesses
Retail Market Strategy
Store Desgin and Layout
Hodge Podge
100
Dividing the total market into smaller markets?
What is Market segmentation?
100
A business structure that includes one owner.
What is sole propertiorship?
100
Types of merchandise a retailer offers
What is Product mix?
100
The personality of a store
What is Store Image?
100
Type of display that recreates a scene in a home
What is Room Setting Display?
200
Is made up of the four basic marketing strategies known as the 4 P's
What is Marketing Mix?
200
Type of retail store that seperates the store into departments.
What is Department Store?
200
The intagnible advantage that makes one retailer more desirable to customers than another.
What is competitive advantage?
200
Bags and packaging, lighting, Scent
What are elements of Store Image?
200
Type of display for: Expensive Jewelry
What is Closed Display?
300
Focuses all marketing mix decisions on the specific group of people you are trying to reach.
What is target market?
300
A type of business ownership that is publicly traded on the stock market.
What is Corporation?
300
The price a retailer pays for the merchandise that is sold
What is Cost of Goods Sold?
300
The arrangement of a stores merchandise, fixtures, and equipment.
What is Store Layout?
300
Type of merchandise that is usually placed on the four outer walls of a store.
What is staple Merchandise?
400
Marketing a good or service to a diverse range of consumers.
What is mass marketing?
400
Wal-Mart
What is Discount department store?
400
Economic, Human and Natural
What is Types of Risk?
400
A display that is to promote goodwill or a charity event.
What is Institutional Display?
400
type of store layout that follows the perimiter of the store
What is Loop Layout?
500
All the ability that share similar needs and wants and have the ability and willingness to pay for a product
What is market?
500
A type of retail store that offers products that are intangible
What is service based retailer?
500
stage of product life cycle where there is the greatest amount of customer acceptance
What is Acceptance Stage?
500
type of display focuses on impulse merchandise
What is Point of Sale Display?
500
Product life cycle stage that shows that consumers are becoming tired of a product
What is Decline stage?
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