Retention data
How Citizens can help
Check-list
Tools
Practices
100

What is the percentage of homes underinsured

What is 25%

100

Tool used to help with comparing current term to renewal

What is the Renewal Transparency tool?

100

This is a general question you would ask when discussing your clients renewal.

What are discounts, changes, change in violations, cross sell opportunities, insurance score rerun, or paid in full discount?

100

This strategy can help an agencies retention.

What is have a renewal strategy in place? Contact throughout the year and have a timeline to address upcoming renewals.

Suggest 90-120 days with continuous engagement of some capacity throughout the year.

Review coverage not just premium.

100

This is how to explain what a policy may have changed in premium.

Share your talking points:

weather pattern changes, dwelling coverage A increased, share potential claims scenarios related to coverage limits, educate on auto changes- cost to repair/replace.

200

Of the 25% underinsured, 40% of those are underinsured by what amount?

What is 30%

200

This policy has common effective dates.

What is Platinum?

200
These are some items to ask about the auto policy.

What is deductible, change in usage, PIP, youthful drivers, senior/retired, single car (company car), collision options, safety devices, miles driving?

200

This is called asking about other lines to insure.

What is rounding out accounts to impact retention. Run monoline reports, create cross sell campaigns and a contest. :)

200

These are questions you might ask if looking to cross sell and umbrella policy- which contributes to retention.

What is ask why don't have an umbrella, share lawsuit examples, explain the coverage, provide claims examples and reinforce the benefits of having an umbrella policy.

300

In 2024, the percentage of policies shopped?

What is 45%?

300

This billing service can help remind clients to pay on time.

What is text alerts and EFT.

300

These are items to ask about the home policy.

Roof status, personal property limit, deductible change, scheduled items, service line need, risk management devices, changes/improvements to the home.

300

This practice should be re-occurring monthly.

What is reaching out to lost accounts to remarket.

300

How to respond to online shopping.

What is point out the advantages of working with an Independent Agent to include consultant approach, relationship, accessibility....

400

The increased percentage of longer tenured customers shopping.

33%

400

This setting can notify agencies to support retention.

What is Intent-to-cancel notifications?

400

1-2% deductible, and Coverage A.

What are the guidelines for roofs?

400

Being prepared for renewals.

What is having talk tracks ready when clients call in to discuss their renewal.

400

This is how to explain an insured saying, I don't need all this coverage, I've never had a claim.

What is recognize how great they haven't ever experienced a claim.  Share your goal to make sure they are confident in their coverage selection in the event of a claim.
500

The amount of record high insurance advertising is being spent.

$10.8 BILLION

500

This is how much more expensive to acquire a new customer than retain an existing one.

What is 5-25x's.

500

What is said to a client when they call in and ask, "Why did my insurance go up?"

  • Explain the reason for the increase early- set the stage throughout the year in interactions.
  • Review coverage and value.
  • Present available options.
  • Recommend the best solution rather than simply quoting a lower price.
500

These are the averages for retention. Average, Strong and Best-in-class.

What is:

  • Average: 84%-88%
  • Strong: 89%-92%
  • Best-in-class: 93%+
500

The reason they should stay with Citizens.

What is emphasizing your partnership in their protection. Sharing Citizens long-standing reputation and claims handling services.

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