Special Events
What is a Special Event?
An event that impacts demand, can lower or drive demand.
Reviewing OTB, reviewing 7 day and 1 day v pickup. Reviewing OTB variance/where we finished last year. Reviewing ADR OTB/Pickup.
What main discount SRPs live in these SRP groups?
MRO? MNDR2? SRPGP9? GOVT? MTEST?
MRO - OTA's
MNDR2 - Advanced Purchase
SRPGP9 - AAA, MFR, SRN, ARP
GOVT - Gov
MTEST - Restricted CXL (Semi flex)
When should meeting mins be sent?
Within 24 hours. Changes should be complete unless stated they would take longer than 24 hours.
How do we add a Client ID to a LNR?
Double check the LNR is setup correctly in R&I, use LNR form in GDM to add Client Id
How often should Special Events be reviewed on calls?
Every call! Special events within the 90 days should have a full review, outside of 90 days should be reviewed if picking up. Special events rolling into 53rd week should also be fully reviewed
What pickup should be reviewed on the call?
Monthly pickup for 90 days, 7 day v. Pickup outside of 90 days.
Where do you go to change AAA/AP/Restricted CXL rates?
GRO - Pricing manage screen
Drop down box, select LHHH1P (AAA), LHHR3X (Restricted CXL) and SHHQO1 (AP)
When should Daily Emails be sent?
Before 10am Hotel time
What info is needed to create a new Client ID?
Client Name, website, physical address, GDS if applicable, and SRP(s).
How far out should group wash be entered into GRO?
90 days
What is the easiest way to close discounts for a Special Event?
Inventory change form on the Strat Ops site
Where and when do you go to close Diamond Members?
GDM form - only when we are sold out (0 rooms left to sell), cannot have rooms holding in Groups/OOO
What R&I screens do you use to validate LNR settings?
SRP Maintenance, Inventory Maintenance SRP (IMS) Authorized, IMS Min LOS, IMS Max LOS, IM Room Type Authorized, Inventory Master
Should you close MRO (OTA'S)?
If high demand enough (guaranteed sellout), yes to drive ADR!
What is the agenda of a call? Around what time should be focusing on each area?
Agenda
STR - 5ish mins
Group -1-2ish mins
53rd week - 2-3ish mins
90 Days OTB, Forecast, pickup, and strategy - 12-20ish mins
Extended Outlook and Special events - 2-5ish mins
Recap, hotels agenda, questions, closing
What price range is AAA, Restricted CXL, and AP in GRO?
AAA - 2-7%, Restricted CXL - 2-6% and AP - 8-15%
How do you close Team Member Rates?
10 days per year hard close through GDM form
Days forecasted above 90% OCC are automatically closed, or you can submit a forecast adjustment form if expecting 90+% OCC and not currently closed.
Can LNRs be closed out for a special event?
Yes if negotiated as NLRA or if negotiated with blackout dates
What should be the main questions when discussing a new special event?
Has it happened before? What demand will it bring?
Change BAR, floors/specifics, Min LOS, adjusting discounts, CXL/GTD Policy, TMTP, sell thru, overbooking.
5 examples of strategies to implement on a call
Change BAR, floors/ceilings/specifics, min LOS, adjusting discount %, adjusting discount inventory, TMTP, CXL policy, influencing RD (forecast), Overbooking, Comp set configuration, Group wash, Special event review
Name 5 other discounts we can close other than AAA, AP, Gov, Restricted CXL and OTAs.
FIT, packages, MPKG, opaques, group direct, CWGOV, TMTP, HRC, Extended Stay for Hampton/HGI only, Allies welcome, etc
Can we adjust OOO/manager hold for hotels?
What Yieldable settings do you use for LRA? NLRA? Controlled by LOS?
NLRA - yieldable, fully, no number
LOS controls - Not yieldable