TICKET SALES
A paid license that entitles the holder to the right to buy season tickets for a certain seat in a stadium
What is a Seat License?
The collection of transactional donations each year providing access to purchase tickets and parking
What is annual giving?
Agreements that allow networks to broadcast games
What are Media Rights?
Desirable areas proximate to a stadium or arena sold at a premium
What is parking?
IN 2015, only a few schools first began selling this product yet by 2023, 80% of (then) P5 conference schools were selling the product
What is alcohol?
A virtual market where people resell tickets previously purchased in the primary market
What is a secondary market?
The largest donations received by a nonprofit often resulting in naming of scholarships and facilities
What is major giving?
The right to make available, sell, dispense and serve beverages during events or from campus dining facilities and stores
What are Pouring Rights?
Tickets are purchased to these comfortable, protected outdoor spaces designed to enhance fans' game day social experience
What are hospitality tents/areas?
The State source of revenue that will provide UNC and NC State athletic departments between $14.2m-$24.4m in FY24
What are Gambling/Sports Betting Taxes?
Allows a ticket buyer to purchase a specific number of tickets to multiple events as one transaction
What is a mini-package?
Donations made without a transactional or naming expectation
What is philanthropic giving?
Generating revenue by selling the right to name university assets to the private sector
What are Naming Rights?
Ticketed social areas in stadiums and arenas where fans watch games with direct and no direct sightline to the actual competition
What are gathering places - also accept clubs, suites, beer gardens and viewing/party decks?
ESPN pays this conference $1m per year to play November weeknight games
What is the Mid-American Conference?
Seats providing access to the best sightline, exclusive hospitality spaces and unique game day experiences
What is premium seating?
The relationship-building process that occurs after a donor makes a gift
What is stewardship?
The value of the current NCAA men's basketball media rights agreement over the next 8 years, resulting in an extension in 2016
What is $9 billion?
Tickets are sold to this social space at football stadiums so fans can proximately view the players and coaches
What is a stadium tunnel hospitality area?
In 2023, the University of Colorado athletic department ended their partnership with this company/product
What is PointsBet/Gambling?
The strategy of adjusting prices in real time in response to market forces like supply and demand, cost fluctuation, competitor pricing, and consumer buying behavior
What is dynamic ticket pricing?
How much wealth a donor can potentially give
What is donor capacity?
In March of 2024, ESPN agreed to pay this amount over six-years to ensure the network will remain the sole media rights holder of the CFP through the 2031-32 season
What is $7.8 billion?
Districts combining sports, entertainment, retail and residential components to create vibrant, year-round destinations
What is a stadium-anchored/mixed use district?
In 2024, Southern Cal became the first athletic department to partner with this product
What is Cannabis?