STR
Marsha Marsha Marsha
One Yield
Acronyms
Revenue Management 101
100

This is how occupancy is calculated.

What is rooms occupied/total number of rooms?

100

This command allows you to see how many rooms the hotel has left to sell for day of arrival.

What is VIA?

100

These are the 5 Advisor screens.

What are Demand, Supply, Rates, Hurdles, and Inventory?

100

ADR

What is Average Daily Rate?

100

This is a private rate that has certain requirements being fulfilled by the booking party.

What is a fenced rate?

200

This is how RevPAR is calculated.

What is total revenue/total number of rooms?

200

This command shows you the group blocks for the next 7 days.

What is VRW?

200

This advisor screen allows you to see the cancellation forecast.

What is Supply?

200

BAR

What is Best Available Rate?
200

This is the original price of a room before any discounts or promotional rates are applied.

What is rack rate?

300

This tells you how the hotel is performing MTD.

What is the Daily by Month?

300

This filter segment lets you view retail rates for day of arrival in the VIA screen. (hint: it's a letter)

What is R?

300

This Advisor screen tells you the upgrade path for room types.

What is Inventory?

300

LNR

What is Local Negotiated Rate?

300

This type of occurrence often calls for a demand override, rate override, or other strategy changes outside the norm.

What is a special event?

400

This term defines the percentage of business within a market category.

What is market share?

400

Inventory sells in Marsha this number of days out. AKA kdate.

What is 353?

400

To enter out of order rooms, go to this Advisor screen.

What is Supply?
400

RevPar

What is Revenue Per Available Room?
400

This is a guarantee given to your biggest bookers that allows them to book the hotel's last available room at a contracted rate.

What is LRA or Last Room Availability?

500

This details properties in the competitive set that have reported data over the past 24 months.

What is response report?

500

This command allows you to see how many of each room type are authorized for any date.

What is VMTA?

500

To see the LOS's being restricted for a certain date, go to this Advisor screen.

What is Hurdle?

500

OTA

What is Online Travel Agency?

500

This is offered to guests ensuring that this is the lowest available rate. 

What is Best Rate Guarantee?

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