Chapter 9
Footwear production was once a major industry in____, but many of that region's factories have downsized or closed.
A. New England
B. California
C. Oregon
D. Chicago
A. New England
This is a place where fashion is produced and sold at wholesale prices to buyers.
A. trade show
B. market
C. mart
D. market center
B. market
Some of the five R's of fashion retailing are all of the following except
A. Right place
B. Right time
C. Right price
D. Right marketing
D. Right marketing
The first fashion magazine that originated 150 years ago is
A. Godey's Lady's Book
B. Cosmopolitan
C. Glamour
D. Vogue
A. Godey's Lady's Book
The largest shoe producer in the United States is
A. Payless
B. Keds
C. Nike
D. Prada
C. Nike
___ was the first market center in the United States
A. Chicago
B. Los Angeles
C. Dallas
D. New York
D. New York
This is defined as sections of a retail store that are owned and operated by outside organizations.
A. Franchise
B. Sole proprietors
C. Chain organization
D. Leased department
D. Leased department
The media offers three broad categories of fashion auxiliary services except for
A. styling
B. publicity
C. public relations
D. advertising
A. styling
Leather ___ are the most difficult accessories to manufacture
A. gloves
B. footwear
C. handbags
D. belts
A. gloves
Haute couture is a French expression for ________
A. fine dining
B. fine drawing
C. fine sewing
D. fine design
C. fine sewing
The four major formats of nonstore retailing are
A. direct selling, catalogs, TV home shopping, and
category killers
B. direct selling, magazines, TV home shopping, and
Internet shopping sites
C. direct selling, catalog, TV home shopping, and
Internet shopping sites
D. outlets, direct selling, catalogs, TV home shopping, and Internet shopping
C. direct selling, catalog, TV home shopping, and
Internet shopping sites
Activities designed to enhance long term goals of an organization or individual are
A. publicity
B. public relations
C. magazine ads
D. advertising
B. public relations
The jewelry industry in the United States can be divided into these two primary groups
A. fine jewelry and costume jewelry
B. fine jewelry and bridge jewelry
C. costume jewelry and ethnic jewelry
D. ethnic jewelry and bridge jewelry
A. fine jewelry and costume jewelry
___ is an apparel firm for which designers create original designs and styles.
A. Ready-to-wear
B. Couture house
C. Prêt-a-porter
D.Haute couture
B. Couture house
___ is a manufacturer's or designer's store that sells merchandise at the introductory and early rise stage of the fashion cycle
A. Showcase store
B. Leased department
C. Category killer
D. Boutique
A. Showcase store
The following is considered a trade publication
A. Home Living
B. Esquire
C. Glamour
D. WWD
D. WWD
A new interest in headwear has emerged as a result of the rise of hip-hop fashion, the use of flamboyant hats on the runways, and
A. more protection against increasingly colder temperatures worldwide
B. a more conservative and modest approach to dressing
C. increased awareness of the dangers of overexposure of the sun
D. decreasing interest in hair styling
C. increased awareness of the dangers of overexposure of the sun
________ are goods that are not intended to be sold in the country but in another country where unfortunate customers do not have a warranty.
A. Black Market
B. Gray Market goods
C. Counterfeit
D. White Market
B. Gray Market goods
The seamless use of multiple shopping platforms in the decision and purchase process is called?
A. multichannel
B. e-commerce
C. omni-channel
D. Internet shopping
C. omni-channel
Two of the important on-site promotional activities that support the selling of fashion merchandising are store design and
A. retail buying
B. visual merchandising
C. public relations
D. styling
B. visual merchandising