SMS Basics
Reach
Which of the following describes SMART goals?
A) They are specific, measurable, actionable, realistic, and time-bound.
B) They are sincere, moderate, achievable, realistic, and time-bound.
C) They are scheduled, measurable, accumulated, realistic, and time-sensitive.
A) They are specific, measurable, actionable, realistic, and time-bound.
The emotion or tone surrounding a social media interaction.
Sentiment
Numeric elements that can be measured, such as follows, likes, and shares.
Quantitative
The potential audience for a piece of content.
Exposure
When followers are liking, commenting, and sharing a post.
Engagement
A local business specializes in custom made fabrics and designs. Which social media site should they use to advertise their products?
A fictional, perceived personality or a personal or public representation of your target market.
What 2 things should you conduct before a SWOT analysis?
Social Media Audit and Goals
Measurements based on observations such as sentiment, passion, brand awareness.
Qualitative
The number of places a particular piece of content is made available.
Distribution
Tesla is the research phase of product development as they are hoping to release a new line of electric vehicles in the future. They ask their followers for ideas and feedback on social media and receive thousands of responses. This behavior is called:
Crowdsourcing
During which stages of the social media strategy planning cycle do you think you should focus on to help optimize your social media results? Select all that apply.
A) listen and analyze
B) identify the target audience
C) set goals
D) define strategies
E) implement
F) monitor and adjust
ALL OF THEM!!!
As a social media strategist in charge of a business’ social media campaign, you are establishing the budget for the campaign. Which stage of a social media campaign are you currently in?
Preparation
A text link, button, or graphic that encourages the user to click to perform an action or otherwise engage with the brand and continue along your social media funnel.
Call To Action (CTA)
A customer buys an Italian Ice from their favorite place ever (SUNSET SLUSH 🥳). They were so delighted by the customer service, price, and flavor of their sweet treat that they shared the company's site on their own social media page. What type of communication is this?
Earned Communication (aka: Organic Marketing)
You and a friend go to see Taylor Swift in concert at the AT&T Stadium in Dallas, Texas. Due to the increased traffic in the area, Dallas officials are sending out frequent updates to help redirect traffic to less crowded areas. Community members are responding to these messages asking for other routes and detours. What is this an example of?
Crowdshaping
If a business' social media profile becomes active, you should use a ________________ with all business information until profile becomes active.
Profile Placeholder
Benjamin works for a toy company that uses many simultaneous social media campaigns to encourage current and potential customers to purchase the latest products. During which stage of these social media campaigns should Brandon define his target audience's positions in the social media funnel?
Planning
The 80/20 rule states that 80% of content you post should be ________________, while only 20% should be ____________.
Informative/Interesting, Promotional
A local farm wants to start sharing with people various short videos of their animals, research findings about best farming practices, and general information about their farm. Which type of social media would be best to fit their needs?
Micro Blog
A clothing company has recently hired a new CEO. She is blogging regularly on social media to discuss ways to improve products and store standards. Other leaders in the company have engaged in her blog and shared them with their departments. This behavior is known as:
Executive Buy In
There are 3 types of target audiences: primary, secondary, and tertiary. What 3 traits does a PRIMARY audience member have?
They need your products.
They can afford your products.
They are interested in receiving information about your products and brand.
When trying to identify an influencer for your social media campaign, what are the 3 R's you should look for?
Reach, Relevance, Resonance
Margo owns a local toy shop and wants to improve her social media presence. She wonders if having Instagram would benefit her business. What demographic information should she consider when making her decision?
A. Gender, brand loyalty, geographic segment
B. Age of customers, marital status, and gender
C. Geography, hobbies, and age of customers
D. Ethnicity, religion, and marital status
C. Geography, hobbies, and age of customers