Media Studies
The channel or format used to deliver a message.
Medium
Groups in a society that share values, norms, and behaviors that are not shared by the entire population.
Subcultures
A symbol, word, or design that identifies a company, product, or brand, serving as its primary visual representation.
Logo
The physical material and design elements used to enclose and present a product.
Product Packaging
An automated set of rules, signals, and data used by platforms to rank, filter, and recommend content to users rather than displaying them in chronological order.
Algorithm
The ability to actively inquire into and think critically about media, as well as understand, evaluate, and create media content.
Media Literacy
A subculture that rejects the values and ideologies of larger society and replaces them with a new set of cultural patterns.
Counterculture
How customers see a brand.
Brand Image
The process of creating a product that solves a problem and provides value to users.
Product Design
In a _________, you are increasingly exposed to information that reinforces your existing beliefs while being separated from content that challenges them.
Filter Bubble
This term refers to the message that media creators intend for audiences to takeaway.
Encoding / Encoded Message
The coexistence of diverse cultures (ethnic, racial, religious) within a single society, where each group maintains its unique identity, traditions, and language while being recognized and respected rather than expected to assimilate into a dominant culture.
Multiculturalism
'ESG' branding refers to these three values.
Environmental, Social, and Governance
A marketing strategy using pro-female messaging and imagery to empower women and girls, aimed at breaking gender stereotypes and boosting brand engagement.
True or False: Misinformation spread 6x faster than actual news.
True
This term describes how audiences actually interpret the message within a piece of media.
Decoding / Decoded Message
The act of evaluating other cultures solely based on the values, standards, and beliefs of one's own, often leading to the belief that one's own culture is superior.
Ethnocentrism
How a company sets itself apart in the market; e.g. price, quality, values, and target audience.
Brand Positioning
The 4 P's of Marketing are...
Product, Price, Place, Promotion
Name one of the key elements that contributes to posts going viral. (Hint: STEPPS!)
Social Currency, Triggers, Emotion, Public, Practical Value, Stories
Name one of the types of decoding.
(Hint: there are three different "readings")
Bonus points if you can provide a definition!
Dominant Reading: Audiences interpret the message as the creator intended.
Negotiated Reading: Audience partially agrees, with some personal interpretation.
Oppositional Reading: Audience interprets the message in a contrary or critical way.
Define one of the following theories describing the impact of mass media in society:
Limited-Effects Theory
Class-Dominant Theory
Culturalist Theory
Limited-Effects Theory: People selectively expose themselves to media that reinforces their existing beliefs.
Class-Dominant Theory: Media ownership is concentrated among wealthy elites who use it to maintain their power; media content reflects and promotes the ideology of dominant groups.
Culturalist Theory: People actively interpret media rather than passively receiving messages; media is a site of struggle between dominant and subordinate groups.
Name three different types of logos.
Wordmark, Lettermark, Pictorial, Combination, Emblems, Abstract, Mascot
Name and define three logical fallacies used in advertising.
Bandwagon Appeal: Everyone is doing it, so should you!
Appeal to Authority: Using experts or celebrities to endorse products.
False Cause: Suggesting causation without proof.
Hasty Generalization: Drawing broad conclusions from limited examples.
Red Herring: Distracting from product flaws with irrelevant information.
Slippery Slope: "If you don't buy this, bad things could happen!"
_________ was the original name of Google.
Backrub