ALL technical elements
This refers to the merging of traditional and digital media often seen with streaming platforms
What is convergence?
This is the acronym for a structure that includes Point, Evidence, and Analysis in essay writing.
What is PEAL?
This term describes the idea that anyone can create content in the media landscape.
What is the democratisation of media?
The Mouse House's Empire
* Clue: This company, the subject of the case study, owns major entertainment franchises like Marvel and Star Wars.
What is The Walt Disney Company?
This content created by everyday users with platforms like You tube and tik tok being prime examples
What is UGC?
You should always link your discussion back to this element of the essay prompt.
What is the question?
Despite the rise of new platforms, this still holds significant sway in the industry.
What is the power of big media?
Business Buzzwords
* Clue: This business strategy, used by Disney, involves controlling production, distribution, and streaming all within the same company.
What is vertical integration?
This describes who controls media companies and these are often large companies
What is ownership?
When using case studies in your essay, you should use them throughout, not just in this.
What is one paragraph?
This describes the relationship between traditional and digital media, where they exist together rather than one replacing the other.
What is coexistence (or that they coexist, not replace)?
Streaming Success
* Clue: Disney+ is a prime example of how this company leverages its intellectual property through its own streaming service.
What is The Walt Disney Company?
This occurs when a company controls production distribution and exhibition across multiple stages of the media process
What is integration?
Transition words like "however" and "on the other hand" are examples of these.
What are key terms (or evaluative phrases)?
This refers to the overall environment and influences within which media operates.
What is media context?
Marketing Magic
* Clue: Disney masterfully uses films, merchandise, and theme parks to promote its brands, a tactic known as this.
What is cross-media promotion?
This is how creators and media companies make money typically through ads and subscriptions
What is monetisation?
A strong conclusion should directly answer this phrase from the prompt.
What is "to what extent"?
The idea that "anyone can create content" is a direct result of this media trend.
What is the democratisation of media?
Industry Evolution
* Clue: This case study highlights how traditional media is adapting and not disappearing, as seen with Disney's diverse business model.
What is The Walt Disney Company?