1. Free
2. Good or Bad
3. It is not in your control
Example: Forbes listing KC as 3rd most dangerous City.
100
What is it called when a company promotes a commercial that is meant to increase sales?
Promotional Advertising
100
What is an advertising campaign?
A group or mixture of advertisements (different medias) for one product.
100
What is a reason why a newspaper ad might be great for a local company?
1. Cost effective
2. Local Market reading the paper ex. KC Star
100
What is it called when a company uses combined techniques to sell a product
Promotional Mix
200
What are two characteristics of ADVERTISING?
1. Paid for by company promoting product or brand
2. Controllable
3. Choose frequency, place, timing
200
What is an example of how a company can control their advertisements?
1. When it will be seen
2. Who will hear it
3. How frequently it will be played
200
True or false - An effective headline is Brief and to the point.
True
200
What is the reason I would expect to see lots of color and very detailed advertisements in a magzine, and not in a newspaper?
1. Paper quality
2. Print quality
3. Expense
200
What is it when you have an entire collection of advertisements that work together to promote a product?
Advertising Campaign
300
What are two examples that you might see on a company's storefront?
A Marqee, a Banner, Signage, Awening, Windows
300
What are the two examples of broadcast media?
1. TV
2. Radio
300
What is the body of a print ad?
The text and wording in an advertisement
300
What is a pro about directory advertising?
1. Reaches a broad audience (found in 98% of homes)
2. Longevity
3. Inexpensive
300
What is it called when you see specific brand names in TV or Movies?
Product Placement
400
Mr. Goodcents offers punch cards that tracks the amount of sandwiches you purchase. After you purchase 9 sandwiches you receive you 10th sandwich for free. This is an example of what?
Loyalty Marketing
400
What is it called when a company creates a commercial that is made to promote brand image only?
Institutional Advertising
400
What is the importance of having a logo on a print advertisement?
Brand recognition
400
Name a Pro AND a Con about direct mail.
Pros -
1. Inexpensive
2. Mass produce
Con -
1. Yields a 3% return rate
2. Appear to be "junk mail"
400
What is the difference between target marketing and mass marketing?
Mass Marketing - sending the advertisement to the majority of people
Target Marketing - trying to convey the message to a specific set of people
500
What is an example of Personal Selling on the Internet?
1. Chat with a representative
2. Frequently asked questions
3. Email address for direct contact
500
What is an example of online advertising?
1. Email
2. Internet
500
What are the 5 parts of a print ad?
1. Title
2. Body
3. Artwork
4. Contact Info
5. Extras
500
What are the four categories or types of media?
1. Print
2. Online
3. Broadcast
4. Specialty
500
What is an example of a sales promotion that might be found in a tv commercial?
Buy one get one half off
Red hot sale - 10% off
2 for $3