Reporting Potpourri
Lead problems
Beyond the lead
Social Media
PR vs. Journalism
100
One of the keys to good photography is mentally dividing up your image using two horizontal lines and two vertical lines and positioning your subject at one of the intersections. It's called this.
What is the rule of thirds?
100
On Oct. 17, the “Race to be King” 5k Run and Walk, part of homecoming activities, will be held at Lindenwood.
What is a when lead?
100
Every story should have this number of sources.
What is three?
100
This social media tool helps you write tightly.
What is Twitter?
100
Journalists serve the public. PR specialists serve these.
What are organizations?
200
Unless you are writing an editorial or review, the stories you write are not about you or your opinion. Therefore, it's best to write your stories in this person.
What is the third person?
200
It was the best of times, it was the worst of times for the Lindenwood’s literary club.
What is a cliche lead?
200
The paragraph that contains the basic core or nutshell of a story is called this.
What is nutgraph?
200
To avoid spreading rumors, do this before retweeting stories.
What is fact checking?
200
Studying journalism helps PR specialists in many ways. Name one of them.
What is conduct research, process complex information and communicate it clearly?
300
Critics of print journalism say newspapers are dull; critics of TV journalism say newscasters do this to the news.
What is sensationalize?
300
Ever wonder what it would be like to drive a tank, fly in a Huey helicopter or fire an M-16 rifle?
What is a question lead?
300
When adding quotes look for ones that do this.
What is add color or emotion?
300
Use voice and personality when posting to social media but avoid this.
What is opinion?
300
A strategic communications process that looks after reputation.
What is public relations?
400
When writing for the web, include these, which are activated by clicking on a highlighted word or image on the screen.
What are hyperlinks?
400
Perseverance, a steadfastness in doing something despite difficulty or delay in achieving success, is a word that could define the Lindenwood volleyball team this year.
What is definition lead?
400
Good stories do include both fact and opinion, but opinions must be this
What is attributed to sources?
400
Studies show that these types of tweets generate better responses.
What are longer tweets?
400
The name of the airline that suffered a PR disaster after it forcibly removed a passenger on an overbooked flight.
What is United?
500
These are the ABCs of journalism
What is accuracy, brevity and clarity?
500
The Office of Education of the Department of Health, Education and Welfare instituted a program this summer of Basic Educational Opportunity Grants to help students meet between $50 and $1,4000 of their educational expenses while they are enrolled at Lindenwood University.
What is too long lead?
500
One type of ending on a news story is a summary ending. This is another good one.
What is a quote?
500
If you make a mistake on social media, you should do this as soon as possible.
What is correct the error?
500
A printed news story prepared by an organization and distributed to the media for the purpose of publicizing the organization’s products, services or activities.
What is a press release?
M
e
n
u