Measurements
Newspaper/Magazine Rates
General
TV/Online/Radio Rates
General II
100
Cost per Thousand.
What is CPM?
100
Ads that are printed to the very edge of page.
What is a bleed ad?
100
The way you can combine sight, sound, action, and color.
What is Ultimate Advertising?
100
Network, local, and national.
What are the three types of radio?
100
Number of homes or people exposed to an ad.
What is the audience?
200
Total number of readers per issue (circulation).
What is the print audience measurement?
200
15%-%20 extra.
What is the charge for bleed ads?
200
The most expensive form of Broadcasting.
What is television?
200
Class AA, A, B, C, D.
What is the ranking from greatest to least of desire for time classes of radio?
200
A single exposure to an advertising message.
What is the impression?
300
Diaries and media data collected and sweeps months.
What is the TV audience measurement?
300
Classified and Display.
What are the two kinds of Newspaper Ads?
300
Most efficient form of broadcasting.
What is radio?
300
7pm-10pm.
What is the primetime for TV?
300
The number of times an audience sees or hears an advertisement.
What is the frequency?
400
Surveys and computer software tracking systems.
What is the online audience measurement?
400
By the column inch.
What is the factor that newspaper rates are determined by?
400
Creative ways to get out your company (ex. sports arena bilboards).
What is Specialty media?
400
Geographical area an advertiser wants to reach with its advertising.
What is spot radio?
400
The kind of broadcasting that uses 30 or 60 second time slots.
What is television broadcasting?
500
Cost of ad X 1000 / circulation.
What is the calculation for CPM?
500
Time of week, location, color, and frequency.
What are factors that determine rates?
500
The type of media that uses banners and pop-ups.
What is Online Media?
500
Advertising messages of a minute or less that are carried on either network or spot radio.
What is spot commercials?
500
The kind of broadcasting that uses 10, 20, 30, or 60 second time slots.
What is radio broadcasting?
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