Funnel/Objective/KPI
The second level of the funnel
What is Interest/Consideration?
KPI
If you need statistics of any sort, what site should you go to?
What is Pew Research Center?
In a SWOT analysis, how many quadrants focus on internally focused?
What is 2?
_____ refers to the number of times something was shown to people.
When you get someone to do what you want them to do, they are in what part of the funnel?
CPC
What is cost per click?
What do we use to help humanize our target audience?
What is a Persona?
To calculate a 15% commission, you multiple by what number?
What is 1.1765?
When looking at ____ research, you are taking inventory of what others in the industry are doing.
What is competitive?
If you were to run a campaign for someone looking to increase referrals to their business from past clients, they are focused on this part of the funnel.
What is loyalty?
CTA
What is call to action?
What state are dogs the most popular in?
What is west virginia (or colorado)?
To calculate CPM, you first have to divide the number of impressions by what number?
What is 1,000?
Organic social is social you ____ pay for
What is don't?
Impressions and frequency are often used to measure what stage of the funnel?
SEO
What is search engine optimization?
How many times on average do you have to get in front of someone before they take in your message?
What is 5?
If there are any changes that need to be made to a site, we suggest _____.
What is search engine optimization?
If you have the number of impressions and the number of clicks, you can calculate what KPI?
What is click-thru-rate?
CPM
What is cost per thousand/
What is the most popular YouTube channel watched by people who talk about monster trucks?
What is NASCAR?
How much would it cost to have 2 months of social management, 1 location optimized to show up in search and 2 pages created and optimized?
What is 6,000?
Test, Do, ____ , Trash
What is tweak?