unit 1
A standard pre-formatted layout which may contain a color scheme, font scheme, pictures, and preset margins.
Template
The space between columns is called the ______________
gutter
Mark needs to align all the graphics along the left side of the page. Which guide does Mark need to use?
ruler guide
A ________________ is used to advertise or provide information more long-term than a flyer.
brochure
When the color scheme and graphics of a business card and letterhead match, this is called
graphic design
Organizing content on a page, using any combination of margins, guides, rows and columns.
grid system
_______________ are used to precisely align objects on a page.
ruler guides
Joe is working with a desktop publishing document. He wants to move the text closer to the edge of the page. Which guide should he adjust to make the change?
margin
Newsletters can be
all of these
Most companies have an official letterhead and business cards.
true
______________ are non-printing lines used to assist the developer in placing objects.
guides
A ____________ includes items and formats common to every page; used to maintain layout consistency
master page
A business card usually includes
all of these
A notice or announcement in a public medium promoting a product, service, or event is a(n)
advertisement
_____________ are illustrations and photographs used to convey meaning and add appeal
graphics
______________ are lines that indicate the space between the edge of the page and the document contents
margin guides
A __________, or mock up, is an example of how the final document should appear.
prototype
Company stationery containing a printed heading is called a
letterhead
The arrangement of graphics and copy in a magazine is called a
magazine layout
A ____________ is a print effect in which a color or an object appears to run off the edge of a page
bleed
_____________ control the flow of text within columns and keep text out of the gutter
column guides
Beth is creating a newsletter using desktop publishing software. She wants items to line up evenly. Which guide should she use?
ruler
A one time document used to inform or advertise a one-time event is called a
flyer
Graphical representation of data or information intended to present complex information quickly and clearly is called
infographics
_______________ are brief descriptive text, usually placed near an image
captions