Consumption Habits
Segmentations
Correct the Mistake
Brand Awareness
Segmentations
100
This reflects which consumption habit?
Eco Friendly packaging
100
Women, aged 25-35
Demographic
100
Emotional appeal is used to attracting people to buy their product.
Emotional appeal is used to attract people to buy their product.
Emotional appeal is used for attracting people to buy their product.
100
Nike
200
"I only buy clothes from thrift stores"
Second hand shopping, bargains
200
Politically "right", supports Donald Trump, always votes conservative
Psychographic
200
Is important to have a clear target so that you must find as many clients as possible.
It's important to have a clear target so that you can find as many clients as possible.
200
Airbnb
200
Demographic : Couples
Psychographic: Wants to get married / likes diamonds
300
Kenya: "I need a purse. Should I buy Chanel or that 15$ purse?"
Cynthia: "I only buy Chanel."
What is Cynthia's consumption habit?
Buys name brands / luxury
300
This is targetting which segmentation?
Behavioral
300
You would add some vegan meals for your menu so you can broaden you're client base.
You should add some vegan meals to your menu so you can broaden your client base.
300
Toyota
400
Cynthia: "I need a purse. Should I buy Matt and Nat or should I buy Longchamp?"
Kenya: "Buy Matt & Nat. It's vegan."
What is Kenya's consumption habit?
Buying vegan products
400
Which two segmentations is this ad targetting?
Pyschographic (football fans) and Demographic (young people)
400
Nowadays, we might use ecological packaging because too many people would rather pay most for it.
Nowadays, we must use eco friendly packaging because so many people would rather pay more for it.
400
Rolex
500
This ad reflects which consumption habit?
Vegan
500
What are the two segmentations that this ad is targetting?
Demographic (men, american)
Geographic (USA)
500
Make a sentence using the following words:
Since
Online Shopping
Pandemic
30% more
500
Hermès
500
