Mass Communication
The increasing amount of commercial content appearing in the media
Hyper-commercialism
Involvement in one's own health improvement and adherence to recommended treatments
Patient activation
Rita uses her laptop to complete her Muddiest Point assignment while listening to music on her phone and using her iPad to search her textbook simultaneously. What term best describes Rita’s behavior?
Media multitasking
A patient's negative expectations for a treatment cause the treatment to experience real, adverse symptoms
Nocebo effect
Neutrality in choice of content-delivery technology
Platform Agnostic
What are the four barriers that make patient-client communication difficult?
Lack of communication training
Rely on technical jargon
Power distance between providers and clients >> counterproductive relationships
Providers lack of time and fear of malpractice suits
What theory describes this: a teenager buys the same red beret after watching the main character in Emily in Paris who wears a red beret.
Social cognitive theory
What are the roles of entertainment media in health communication?
Entertainment mass media can encourage unhealthy behavior or bring misperception
Entertainment mass media can also encourage healthy behavior or correct misperceptions