Animal/Mass Communication
This transmission model asks, “Who says what to whom through what channel with what effect?”
What is the Lasswell Model?
Languages that overpower and displace smaller ones are sometimes called this.
What are killer languages?
“She runs like the wind” uses “like/as,” making it this rhetorical device.
What is a simile?
Communication through images, symbols, layout, and design.
What is visual communication?
Anxiety, isolation, frustration, and eventual adjustment in a new cultural environment.
What is culture shock?
This hypothesis suggests that language shapes the way people perceive and think about the world.
What is the Sapir-Whorf Hypothesis?
Lakoff argued women face this because they’re criticized regardless of what they do.
What is the double bind?
A persuasive mode focused on common ground rather than winning an argument.
What is the Rogerian argument?
Meaning created by book covers, posters, credits, or packaging.
What are paratexts?
This theory explains how people maintain face (self-image) during conflict.
What is Face-Negotiation Theory?
The phenomenon where animals appear to “understand” more than they actually do due to human cues.
What is the Clever Hans Phenomenon?
The low, creaky voice quality popularized by some young speakers.
What is vocal fry?
The triangle that represents speaker, audience, and message.
What is the Rhetorical Triangle?
When repeated visuals signal genre expectations.
What are visual clichés?
The three levels of identity in Cultural Identity Theory.
What are personal, relational, and communal identities?
Bernays used this slogan to link female smoking with liberation.
What is “Torches of Freedom”?
This Armenian language variety served as a form of resistance among women.
What is Harsneren?
This happens when you only speak to audiences who already agree with you.
What is “preaching to the converted”?
Shapes public opinion but is also useful for these legitimate purposes.
What is PR?
The mental discomfort someone experiences when new information challenges their existing beliefs.
What is cognitive dissonance?
Creating a need consumers didn’t know they had.
What is manufacturing demand?
Saying a statement with upward intonation, making it sound like a question.
What is upspeak?
Deeply held systems of belief that shape how we interpret the world.
What is ideology?
The study of personal space and how culture shapes it.
What is proxemics?
When your behaviors mirror someone else’s.
What is complementary behavior?