Types of Relationships
Resources
Scholars
100
Most common type of relationship in China
What is exchange relationship
100
None physical in nature & rarely included in the company's balance sheet
What is intangible assets
100
interviewing is an interpersonal interaction
Who is Kvale
200
Both parties should agree on what they should do in the relationship
What is contractual relationships
200
combination of skills and knowledge through organizational routines
What is organizational capabilities
200
adopted resource-based theory from strategic management literature
Who is Ni
300
These types of relationships are in the win-win zone
What is exchange, convenatal and mutual communal relationships
300
this resource helps you save money
What is intangible asset
300
said that interviews are the most common applied qualitative research technique in public relations field
Who is L.A. Grunig
400
Cannot guarantee equal relationships because of power inbalance
What is contractual relationship
400
includes production facilities, raw materials, financial resources and real estate
What is tangible assets
400
these scholars say that OPR management consist of 3 components: relationship cultivation strategies, relationship outcomes and types of relationships
Who are J.E. Grunig and Hung
500
this refers to relationships in which only one party expects the relationship to be communal & show concern for the other's interests
What is one-sided communal relationships
500
these scholars say that people dependent assets like human capital which refers to the knowledge acquired by a person, contacts and relations
Who are Fernandez, Montes and Vasquez
500
participants in business settings are more involved in exchange relationships
Who are Mill and Clark and Hung
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