The 5 Canons of Rhetoric
Species of Rhetoric
Rhetoric Terms
Definition
Species and Genus
100

The faculty of the mind that stores ideas for future recollection. One of the 5 canons used in spoken, but not written rhetoric.

What is the Canon of memory, or memoria?

100

This type of Rhetoric is concerned with the "Here and now."

What is Epideictic Rhetoric?

100

Goodwill; an aspect of Ethos.

What is Eunoia?

100

This is a popular beverage made in Texas containing a blend of 23 flavors.

What is Dr Pepper?

100

Button down shirts, pants, ties, modest dresses and skirts.

What is professional dress?

200

The ordering of content.

What is the Canon of Organization or Arrangement?

200

This type of Rhetoric concerns itself with future change and includes a call to action.

What is Deliberative Rhetoric?

200

Reason; reasoned argumentation of speech or text.  One of Aristotle's three rhetorical appeals.

What is Logos?

200

This is a mythical creature commonly depicted as pure white, or rainbow colored, which represents the passive voice in our  Rhetoric Class.

What is a a unicorn?

200

Smart phones, laptops, television, and alarm clocks.

What are electronics?

300

The discovery of content, ideas, and/or arguments.

What is The Canon of Invention?

300

This type of Rhetoric highlights virtues or vices within and organization or an individual. 

What is Epideictic Rhetoric?

300

Emotion; the emotional disposition of the audience; One of Aristotle's three rhetorical appeals.

What is Pathos?
300

This is a writing utensil commonly used by kids in the classroom, used to illustrate, which can vary in color and are usually washable.

What are crayola markers?

300

Elephants, giraffes, lions, flamingos, and monkeys.

What are zoo animals?

400

The presentation of the speech, concerned with intonation, volume, gestures, facial expression, and other non-verbal expression.

What is the Canon of Delivery?

400

This speech/presentation will include all three Species of Rhetoric.

What is our Senior Thesis?

400

Practical wisdom; an aspect of ethos.

What is phronesis?

400

This is the mascot of many schools representing strength, courage, dominance, and leadership, often symbolizing royalty and pride.

What is a lion?

400

Builders, Baby boomers, Gen X, Millennials, and Gen Z.

What are Generation names?

500

The language chosen to communicate an idea; wording, or thought put into words.

What is the Canon of Style, or Elocution?

500

This type of Rhetoric is concerned with past action.

What is Judicial Rhetoric?

500

Credibility; the character of the rhetor as introduced in language.   One of Aristotle's three rhetorical appeals.

What is ethos?

500

This is a fear many people have even into adulthood rooted in the fear of judgement, embarrassment, or negative evaluation by others.

What is glossophobia/ the fear of public speaking

500

Definition, comparison, circumstance, relationship, and Authority/testimony.

What are the common topis/ places of Invention.

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