This rhetorical category of appeals is a set of techniques that focuses on what the audience is thinking.
What is Logos?
100
Awesome early rhetoricians usually had this feature in common.
What are beards?
100
This rhetorical appeal is often used to assuage anger and placate those who might disagree with you through facetiousness, wit, or banter.
What is humor?
100
What is a Red Herring?
100
This is the application of rhetorical principles to print and digital medium.
What is visual rhetoric?
200
This rhetorical set of appeals focuses on the character of the speaker or writer.
What is ethos?
200
This Greek philosopher was highly critical of rhetoric, fearing that democracy would lead to "mob rule."
Who was Plato?
200
This rhetorical appeal refers to the strategy of starting from your audience's shared perspective, rather than your own.
What is "commonplace?"
200
This term refers to the process of appearing to be your read, genuine self.
What is authenticity?
200
This term refers to using rhetoric to better connect with an audience, rather than persuade.
What is "mutual understanding?"
300
This term refers to the art of persuasive speaking or writing.
What is rhetoric?
300
To be a "rhetor" in the original sense of the word was reserved for people with what status?
Who are free, male, land-owners?
300
This appeal means to agree to a rhetorical opponents point, for the sake of being persuasive in the larger argument.
What is concession?
300
This rhetorical appeal has its speaker or writer promise a return to an idealized past, like President Trump's tagline "MAGA."
What is nostalgia?
300
This term refers to insular rhetorical ingroups that reject arguments that don't match their ideology.
What is an "enclave?"
400
This is the primary focus of pathos.
What is emotion?
400
This Greek philosopher diverged from his mentor's views on rhetoric, establishing a school for rhetoricians.
Who was Aristotle?
400
This rhetorical tool puts the audience "in your shoes," using storytelling to convey a past experience.
What is "narrative?"
400
This rhetorical concept explains the division of two groups, in which arguments are dismissed or accepted in relation to their group not their merits.
What is demagoguery?
400
This concept asks you to consider who has the right to speak, the power to speak, and who gets listened to.
What is rhetorical agency?
500
This term in rhetoric refers to "the right space" at "the right time."
What is Kairos?
500
This Roman rhetorician thought rhetoricians should strive for equality and wrote about ethical principles of rhetoric in his eight volume work "Institutio Oratoria."
Who was Quintilian?
500
This term refers to the rhetorical strategy of following the audience's rules of etiquette.
What is "decorum?"
500
This concept refers to rhetoric for rhetoric's sake, typically devoid of ethical considerations.
What is sophistry?
500
This term refers to the methods and options available to individuals or those who don't have power, as opposed to the "strategies" used by institutions who do wield power.