When was Aristotle alive?
384-322 BC
Define Ethos.
The credibility or character of the speaker.
How can a speaker establish goodwill with his/her audience?
Show care or concern for the audience.
Define Pathos.
The emotions of the audience.
Define logos.
What is the difference between dialectic and rhetoric?
Dialectic is more of a conversation, often used in philosophy. Rhetoric involves one speaker persuasively declaring the truth.
Phronesis (practical wisdom), arete (moral virtue), and eunoia (goodwill).
How does practical wisdom establish Ethos?
People who possess practical wisdom are more trustworthy. We are more likely to trust their judgement on certain matters and be persuaded to follow them.
Give an example of an advertiser using pathos.
Many possible answers!
Give an example of an advertiser using logos.
Many possible answers!
How does Aristotle define rhetoric?
"The faculty of observing in any given case the available means of persuasion."
Key words: persuasion, observe, available
Define Phronesis
Practical wisdom
What is the rhetorical triangle?
The rhetor (ethos), the audience (pathos), and the speech (logos).
In the Rhetorical Triangle, where does Pathos reside?
In the audience
In the Rhetorical Triangle where does Logos reside?
In the speech
Name one of the criticisms of rhetoric.
Possible answers:
Mere sophistry (tricksters and manipulators). Plato: flattery. Socrates: makes the weak argument appear strong.
Define arete.
moral virtue
What does Aristotle say is the most effective means of persuasion a speaker possesses?
character (ethos)
How can pathos be dangerous?
Many responses......decisions based on emotions can be wrong.
Why is logos alone not enough to persuade?
People are emotional and relational creatures.
What is endoxa?
common opinions or beliefs
Define eunoia
goodwill
How do speaking skills affect one's ethos?
Good speaking skills can show care and concern for the audience by showing that the speaker is prepared and is thoughtful about what helps the audience hear and follow along with the speech. An unprepared and poorly delivered speech shows lack of concern for the audience who has to listen to it.
How can one use Pathos in a speech?
Tell a story.
How does one use logos in a speech?
Sound arguments and reasoning. Statistics. Examples. Stories and evidence.