Define ethos.
Ethos is the rhetorical appeal that establishes your credibility. (Why should they listen to you?)
Define pathos.
Rhetorical appeal to emotion. (What do you want the audience to feel?)
the rhetorical appeal to logic and reasoning. the actual substance of your argument.
Define endoxa.
Which rhetorical appeal did Aristotle believe was the most crucial element of persuasion?
Ethos.
Name the three elements of ethos.
Phronesis, arete, and eunoia.
What is the relationship between your mind and your emotions?
How you think about something affects how you feel about it AND vice versa.
Define apodeixis.
Absolute logical certainty.
Give an example of a maxim.
Various answers
Which rhetorical appeal can you not use if you are anonymous?
Ethos. No credibility if we don't know who you are!
Define arete.
Moral virtue, as in good character. Demonstrates you are trustworthy.
Define enthymeme.
An abbreviated syllogism (missing at least one premise or the conclusion)
Define Maxims.
A wise saying, general statement about practical conduct.
Give an example of an analogy.
Various correct answers
What is sophistry?
Verbal trickery. Bad rhetoric!
Define eunoia.
Goodwill. Demonstrates that you care in particular about the audience you are addressing.
Name the three types of syllogisms.
Categorical, if-then, and disjunctive syllogisms.
Define analogy.
a comparison that explains one concept in terms of another. Explaining the unfamiliar in terms of the familiar.
Give an example of an enthymeme.
Various answers.
Define rhetoric.
Define phronesis.
Practical wisdom. Demonstrates actual experience or knowledge on the topic at hand.
Define Inductive reasoning
"Bottom-up reasoning". Going from specific instances/observations towards a general conclusion.
Define deductive reasoning.
"top-down reasoning". Taking an overarching pattern/conclusion and applying it to specifics. (syllogisms!)
Give an example of a syllogism.
Various answers.