Canons of Rhetoric
What canon of rhetoric has to do with inventing and discovering ideas
Inventio
What is Ethos
Ethos is the credibility and character of the speaker
What is a rhetorical device
Specific techniques used in speaking and writing that aim to convey meaning, engage, persuade, or affect the audience
What is Dispositio
Dispositio is organizing and arranging your ideas
What persuasive appeal is used to affect peoples emotions
Pathos
What is an understatement
when the writer or speaker deliberately makes a statement that lessons or minimizes the importance of the subject
What is the last cannon of rhetoric
Pronuntiatio/Actio
What is logos
logos is using facts or logic to affect the audience
why would you use an understatement
To reduce emotion, adds humor, makes topics approachable, used instead of bragging
What are the 5 cannons of rhetoric
Inventio, Dispositio, Elocution, Memoria, Pronuntiatio/Actio